Strategic Management Airline Industry
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Added on 2020-12-09
Strategic Management Airline Industry
Added on 2020-12-09
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Strategic Management
Table of ContentsINTRODUCTION...........................................................................................................................1Ryanair Background Information ...................................................................................................1External Airline Industry Analysis .................................................................................................1Brief Competitors analysis...............................................................................................................3Internal Strategic Capabilities .........................................................................................................4Strategic Direction Options .............................................................................................................5Strategic selection and Justification.................................................................................................5Conclusion and Future Recommendation .......................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONStrategic management plan is the action plan that company built for a specific purpose orgoals for a particular purpose or goal. In other words, Strategic management is a scientificformulation or implementation process that enable the organization goals and objectives. Presentcase study based on Ryanair which is the first largest budget airline in Europe it has enjoyedremarkable growth and success in the market. Further, in this report will be covering thecompany background of Ryanair and also explaining the internal or external environment of theairline industry. However, the study also describing the company competitor analysis in otherwords it helps to adjust the things and making the work more effective and thoughtful. Ryanair Background Information Ryanair is the most famous airline company which is mostly famous for remarkablegrowth and success based on rigorously applied low cost business model with robust operatingand financial performance even during the financial recession (Aalto (2016). In other words, thisairline company known for its low cost prices headquarter in Swords, Dublin, Ireland with itsPrimary operational bases at Dublin and London Stansted airports. In other words, it helps tokeep the task more popular and effective in other class level. In 2015 December Ryanair shares were trading in the €1-4.60 to €15.08 with P/E ratio of13.5. The share price had risen steadily after plummeting to low of €1.97 in October 2008 at thetime when the global equity market is slip. As per the scheduled passengers flown, Ryanair is thebiggest European budget airline which carried more international passengers than any otherairline.External Airline Industry Analysis PESTLE AnalysisAviation industry is known for its luxury services and opulence as well as comfort andconvenience. On the same side, airline industry also facing high operating cost, lower profits anddecreasing margins because of the various factors discussed in this article (Ansoff & et.al.,(2019). Airline industry would have been affected by several factors such as Political, social,legal, technological etc. here, it has been described below how the external factors affect industryin positive as well as negative manner.Political : Aviation industry is highly regulated by the government policies and laws dueto the safety of passengers over the airlines. It will cover the new long lasting and new1
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