Strategic Management

This presentation discusses strategic management in the context of Melita, a telecommunications company. It covers types of strategy, competitive drivers, internal analysis tools, strategic choice models, and implications of the strategy.

STRATEGIC MANAGEMENT

INTRODUCTION
Melita is the telecommunication company which is providing the cable
television and the mobile telephone services. It is also providing the
internet services to the customers. It was founded in 1992 and it is
managed by the Harold rosch. The CEO of the company and the
effective services are provided by the company. It is providing the
digital set up box to the customers which was commenced form the
2010 in Malta.

Types of the strategy in schools of strategy and the strategic concepts
Strategy is the set of the actions which would run across the
management of the company. It includes the strategic decision
which are benefiting the company and helping the company to
achieve the long term goals. Strategy is multidimensional and
multidisciplinary as well.

Exploring the competitive drivers and the impact of the competitive
position of company
Competitive drivers are the increasing the competition in the market and in the country.
Competition is increasing because the globalization is increasing in the country and
the various multinational companies are entering the market. Diversity among the
customers and the culture of the different countries are affecting the business of the
company.

Internal analysis tools used by the company
Internal analysis of the company is affecting the company performance and the
performance of the employees which are working in the company. The company is
using the swot analysis and the other measures are also affecting the company
performance which includes the culture and the policies as well.

Strategic choice models and competitive position
The companies are using the porters generic models which are helping the company to
gain the position in the market. Many companies are trying to the take the advantage
of the competition in the market but only some companies are achieving these types of
the goals. Through the competitive advantage the competitors are not able to attract
the customers and the offer the products at the low prices.

Implications of the strategy
The company is using the corporate strategy which is need to be implied on the company
and the which would improve the performance of the company. Corporate strategy
include the marketing implementations and the technology implication as well. It
includes the knowledge based synergies and the personnel needs of the employees.

CONCLUSION
From the report done above the board of the directors of the company are provided with
the strategic Plans for improving the business performance in the market. The
company need to follow the strategies which would improve the performance. Swot
analysis is done in the report in the effective manner

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