Strategic Management Assignment (Solution)

Running head: STRATEGIC MANAGEMENT
Strategic Management
Student’s name:
Name of the University:
Author’s note:

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Table of Contents
Task 1: Strategic Management........................................................................................................4
1. Introduction..................................................................................................................................4
1.1 Company Overview...............................................................................................................5
1.2. Business Case.......................................................................................................................6
1.2.1 Issues in designing organisation for international environment.........................................6
2. Literature review..........................................................................................................................9
2.1 Entering global arena.............................................................................................................9
2.2 Designing structure to fit global strategy.............................................................................10
2.3 Building global capabilities.................................................................................................11
2.4 Transnational model of organisation...................................................................................12
3. Analysis and Restructure...........................................................................................................14
3.1 Design and restructure.........................................................................................................14
3.1.1 Internal structure of marketing department......................................................................16
3.1.2 External environment of Aldar Properties........................................................................18
3.1.3 Structural dimension.........................................................................................................18
3.1.4 Redesign of international environment for Aldar Properties............................................19
3.2 Monitoring process..............................................................................................................21
4. Recommendations......................................................................................................................21

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5. Conclusions................................................................................................................................22
Task 2: Professional Development Portfolio.................................................................................24
1. Introduction................................................................................................................................24
2. Critical Reflection......................................................................................................................26
3. Focused areas of development in professional life....................................................................28
4. Conclusion.................................................................................................................................30
PDP Action Plan..............................................................................................................................0
Reference List..................................................................................................................................0
Appendices......................................................................................................................................3
Appendix 1...................................................................................................................................3
Appendix 2...................................................................................................................................5

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Executive Summary
This report focuses on the strategic management of Aldar Properties organisation, which is in
Dubai, UAE. At the managerial level, strategic organizational failures occur due to the lack of
depth in corporate strategies. In Aldar Properties, the management is thinking to expand the
organisation in other parts of the world also; therefore, the Board of Directors gave the charge to
make strategies of the global expansion of the organisation. However, a marketing department
could not do this job well. In addition, I have been given the charge to frame the
internationalization strategies of the organisation. In this report, in the first part of the report, the
business case of Aldar Properties has been discussed with the issues faced by the organisation. In
the second part of the study, focuses mainly the literature review section. In the literature review,
a theoretical framework has been given in entering an organisation in the global arena.
Moreover, designing structure to fit the global strategy and building global capabilities are some
of the spheres discussed in this structure. In the latter part of the study, analysis of restructuring
of the strategy has been given to changing the strategy based on the findings of the organisation.
In this section, internal and external organisations have been discussed. Structural dimensions of
the organisation need changes as it is going to entre global market. In entering the global market,
the organisation can partner with the global organisation for growth and they need to focus on
mainly cultural diversity.

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Task 1: Strategic Management
1. Introduction
This report will highlight the strategic management failure of organisations and the
redesign of the specific structure that could help organisations to escape from this phase. As
stated by Hill et al. (2014), at the managerial level, the failure of organisation’s strategic context
is occurred due to the combination of four major factors that are communication, coordination,
collaboration and control. In this project, the focus will be on Aldar Properties PJSC organisation
and its specific issues faced in while they are trying to expand the company in the international
market. This report will shed light on the organisation design and the corporate strategy of the
chosen organisation, strategic planning and the change management issues of the organisation in
designing of the international environment. In the first part of the project report, a business case
of the organisation in an international environment will be explained by instances of the media
report. In addition, in the second part of the study, a literature review will be conducted based on
the scholarly articles of the international environment redesigning. Through the literature review
section, organisational structure design issues will be delineated with the theoretical insights of
the subject. In the following part of the project report, the analysis of chosen department of the
organisation with the external environment of the organisation will be highlighted. The
restructuring of the strategies and the departmental work will be highlighted in the following
structure. Most importantly, some of the possible recommendations will be provided at the end
of the report.

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1.1 Company Overview
Aldar Properties PJSC organisation works in real estate development, investment and
management and it has it headquarter in Abu Dhabi. Aldar Properties PJSC was founded in the
year 2005 and it has been in the real estate industry by doing significant works like development
of projects and buildings, real properties, hospitality and national housing. It made projects such
as Al Jimmi Shopping Centre, Al Raha Beach, Al Raha Gardens, Abu Dhabi Central Market and
Yas Island (Marina Circuit for Ferrari World). The owner of the organisation is Abu Dhabi
Institutions. This company is currently doing its operations in the development and re-
development within the UAE, Abu Dhabi (Aldar.com 2017). This organisation is trying to
reshape and increase the urban fabric in Abu Dhabi. The operation of the organisation is done
only in UAE, however, it has projected from the international companies. Aldar Properties has
its share in Abu Dhabi Securities Exchange. This organisation operates to a high standard of
corporate governance and it offers sustainable business with ongoing value for the shareholders.
Vision:
Aldar Properties wants to be the most trusted and famous real estate lifestyle developer in Abu
Dhabi and beyond
Mission statement:
Aldar Properties wants to maximise the stakeholder value through passion and manage quality in
living spaces
Values:

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Aldar Properties seeks to create quality, desirable destinations and comfortable living that can
enrich the lives of the Abu Dhabi residents and the tourists that are coming to the UAE. Aldar
provides emphasis on values like team spirit in working, ambition to strive for better and
commitment that helps to take responsibility and diversity in the workplace to respect people's
opinions and culture.
1.2. Business Case
I have been working in the Aldar Properties since 2010 and I have been working there as
GIS manager. I am in the organisation's Master Planning Department. I am currently working in
the Design and Master Planning Department responsible for the effective management of Aldar's
Geographic Information Systems, Property Registration. My responsibility in the organisation to
drive the Aldar GIS strategy and action plans. However, the organisation has been thinking over
to expand the business in an international environment. The marketing department of the
organisation is trying to research the international market in which part the organisation could
expand and design its business. However, the Board of Directors is not satisfied with the works
and strategies the marketing department has made. Therefore, I am going to evaluate the chances
of restructuring the designing organisation for the international environment.
1.2.1 Issues in designing organisation for international environment
Aldar Properties has decided to make the movement of the business in an international
environment. The Board of Directors of the organisation have given the responsibility to the
marketing department of the organisation so that they could design an internationalisation
strategy of the organisation so that the business could enter the international environment.
However, the marketing department yet not made a global expansion strategy of the organisation
and the business is doing well in the local market. The localisation of the business defines the

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adaptation of services or products that meet the language, requirement and cultural aspect of the
specific target market (Shafriz et al. 2015). In addition, Aldar Properties is one of the leading
organisations that provide world-class services to the people of Abu Dhabi. Moreover, the
organisation has been doing the project of Abu Dhabi local government and community welfare.
However, the organisation intends to move the organisation in the global market and the
marketing team has been documented to make a suitable strategy in order to enter the global
market. The Board of Directors briefed that the marketing department should research the global
market and suggests some of the potential markets for Aldar properties. However, the team
leader in the marketing department could not motivate the staffs so that they could bring out
good results for the organisation. In addition, a 4 member's team visited the UK in order to
research about the real estate market in the year 2016 and another team of 5 members visited
Germany in order to take account of the real estate market to understand the potentiality
(Aldar.com 2017). Additionally, internationalisation is about the developing and designing the
plan that could remove the barriers in localisation includes the structure of the organisation,
regulations, cost calculation, currency issues, payment methods and political risks (Daft 2015).
Aldar Properties has already ventured with international companies in making their
project in the Abu Dhabi; however, they did not do any project in the international arena. The
organisation has been following the structure that could be helpful in the local market and it is
less complex; however, in expanding the business in the international market, the organisation
needs complete restructure of the company structure (Aldar.com 2017).
Aldar Properties has been in the real estate field and it has no global presence yet. The
organisation might face issue while venturing into the international market due to laws and
regulations varied in international spheres. Till now, the organisation has been following only