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Strategic Management: Assignment Solution

   

Added on  2020-12-24

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Strategic Management

Table of ContentsASSESSMENT TASK 2.................................................................................................................3EXECUTIVE SUMMARY.............................................................................................................3INTRODUCTION...........................................................................................................................31.1 Organisation Background......................................................................................................31.2 Business Case of ABC's Implementation Strategy................................................................4LITERATURE REVIEW................................................................................................................7ANAYSIS/REDESIGN...................................................................................................................83.1 Analysis and Restructure.......................................................................................................93.2 Monitoring ..........................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13APPENDICES...............................................................................................................................16

ASSESSMENT TASK 2EXECUTIVE SUMMARYThis business report summarises strategic management and its components as the majorkey for defining the criteria that must be evaluated for any business organization before as wellas during the process of executing strategies for achieving its performance goals, roles andresponsibilities. This report has been divided into four phases viz. Introduction, literature review,analysis/redesign and conclusion. It aims to discover the cause, contributions and impacts madeby strategic business unit's operations at a lower level in relation to its external environmentleading to the strategic failure or success of the organisation as a whole. Additionally, this reportalso discusses how redesigning of structural dimensions of strategy department by maintainingits core competencies in innovation, market research and cost-effectiveness help in achievingstrategic effectiveness.For developing a complete understanding of the topic, ABC Telecommunication ofKuwait has been selected to critically evaluate and analyse the business units and their strength,weaknesses, opportunities and threats over the external environmental factors. It demonstrateshow effectively functional tasks such as product development, adaption to new technologieshave been carried out in ABC for reorganizing their mission and vision as well as goals andobjectives in response to growing competition in the telecommunication industry.INTRODUCTIONIn the phase 1 of assessment task 2, a proposal regarding the final project report has beencreated which gives a brief background regarding ABC Telecommunications and its incidentalstrategic failure of business unit regarding an implementation of an action plan.1.1 Organisation BackgroundThe chosen organisation for this project is ABC, a Kuwait-based telecommunicationcompany that is engaged in providing cellular mobile telecom and data services to mainlyindividuals and business. I'm working as a Strategy development Consultant in ABC, performinga number of highly crucial roles within the organisation. Some of the responsibilities delegatedto me include research, strategy planning and implementing new programs or products as well asprotocols into the organisation. Telecommunication sector of Kuwait has been rapidly adaptingto innovations and technological changes related to digitisation. ABC is one of the organisations3

that has been aggressive in its pricing strategies grabbing market share from Ooredoo and Zainsince its launch in 2009. The organizational structure of ABC includes Chief Executive Officerwith Finance, Human Resources, IT, Strategy and Internal Audit Functions. Generally, theorganisation in which the strategic manager works will have their effects over several number ofduties, mainly on overlooking the entire development process of new products and programswithin an organisation, from the initial planning phase to implement or production (Chang,2016). However, being the Strategy development Consultant for ABC calls for an immaculateresponsibility to ensure that there is proper coordination and collaboration among differentbusiness units involved in strategy development as well as its implementation. A strategic failureof a business includes poor implementation of a strategy that was planned to perfection or poorimplementation of a strategy that was not up-to-mark in the first place. After the discussion withthe board of directors and stakeholders in general meeting, the organisation develops a strategyof targeting or capturing the large market across the different nations. This project will discussthe former strategic failure in the context of ABC.1.2 Business Case of ABC's Implementation StrategyIdentification of Problems:Chiefly concerned with innovation and development of the products for competing withother firms as well as for the survival of the business in the long-run, ABC has been experiencinga moderate subscriber growth. One of the reasons for this trend can be associated to the highpenetration rate in Kuwait as well as identical product offerings in the sector. As a result, theorganization's research and development has a crucial task to create points of differences in itsproduct offerings apart from pricing (Amankwah-Amoah, 2016).ABC aims to provide bettercustomer experience by offering differentiated quality of services to its customers. Hence it isimportant for it to not only create a strategy that complies with the alterations coming into effectregarding a protocol or law as well as be agile enough to adapt to new requirements. Thisrequires involvements between Strategy, IT and Research & Development Departments of thecompany. As the strategic failures in organisations mainly occur due to poor implementation of astrategy, this may relate to not having the right people involved in implementation of a plan thatwas created remarkably (Daft, 2015). This can be evidenced with the following excerpt of4

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