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Strategic Management Analysis of Biocon India Group

   

Added on  2019-10-18

20 Pages3892 Words159 Views
Strategic Management AnalysisBiocon India Group

Table of ContentsIntroduction......................................................................................................................................1Question 1........................................................................................................................................2Mission and Vision Analysis.......................................................................................................2Question 2........................................................................................................................................7Scenarios and Industry Analysis..................................................................................................7Question 3......................................................................................................................................11Resources and Capabilities of Biocon India Group...................................................................11Question 4......................................................................................................................................13Conclusion.....................................................................................................................................15References......................................................................................................................................161

IntroductionBackgroundBiocon Limited is considered as a popular biopharmaceutical organization which is based inBangalore in India. It is having a great experience in manufacturing generic activepharmaceutical ingredients. In this report, we will study about the strategic framework of theorganization on the basis of which it gains huge popularity in the market of India. It helps us inknowing the resources, competencies, and competitive advantages of the organization. The mainobjective behind the establishment of the Biocon Limited was that it wants to ensure a globalright to healthcare by identifying the global need for effective, safe, and affordable biotherapeutics. It utilizes advanced technology to produce its product with high quality whichmakes it different from others. The organization operates in the global market of Europe and theUnited States. Apart from active genetic ingredients, it also produces insulin which is sold inIndia in bulk quantity. During 2009, it acquired the ingredients of the Active Pharma whichenhance the size and product line of the organization. Biocon established in 1978 with the initialcapital of $150. It is because the founder of the organization failed to find any financialinstitution for made investment in their proposal. Global scale manufacturing capacity with high-quality products makes it different from the other existing pharmaceutical organizations. It isrecognized for safe, innovative, and high-quality pharmaceutical products.Purpose of StudyThe important objective of the organization behind conducting the strategic analysis of theBiocon Limited is to introduce the role of strategic management in promoting the sale of itsproducts and establishing its brand value in its potential markets through which it is able to2

market itself as an experienced manufacturer. Apart of it, different strategic paths of theorganization are also discussed which exposed in the front of the organization. Furthermore, itcan be said that the report is prepared to be a strategic pathfinder of the organization byidentifying its mission, vision, and values and different strategic initiatives of the organization(Calcaterra, 2013). Identify the strategic path helps us in measuring its current position in themarket. In addition, we also suggest some recommendations and better approaches in the light ofits weaknesses, opportunities, threats, weaknesses, and strengths which evolve around the wholeorganization.Question 1 Mission and Vision AnalysisBiocon Limited mainly believes in providing differentiated product portfolio with a focus ormore affordability and accessibility (Annual Report, 2015). The innovation strategy of theorganization is highly linked with its current trends of global healthcare biologics. The belowmentioned are the vision and mission statement of the organization:VisionThe main vision due to which the organization comes into enforcement is to increase the globalhealthcare by offering affordable or innovative biopharmaceuticals for partners, patient, andhealthcare systems across the different countries. Mission3

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