Strategic Management Analysis

Running head: STRATEGIC MANAGEMENT ANALYSIS
STRATEGIC MANAGEMENT ANALYSIS
Name of the Student
Name of the University
Author Note

1STRATEGIC MANAGEMENT ANALYSIS
Introduction
Riverina Company had started its operations in Riverina District of Southern New
South Wales in the year 1927. The operations of the organization were adjacent to Wise
Brothers flour mill in township of Narrandera. The manufacturing related activities of
Riverina had been expanded to Queensland in the year 1955 and the business had depicted
immense levels of growth in the subsequent years (Riverina.com.au 2019). The overseas and
domestic markets of the organization had also started growing with a broad range of feed
ingredients and stock feeds as well. The restructuring of Riverina took place in 1988 with the
effective involvement of the Mitsubishi Corporation as the shareholder of the organization
(Riverina.com.au 2019).
The report will be based on the analysis of the sector in which Riverina operates and
the effects of the changes in the particular sector on operations of Riverina. The international
opportunities that can be used by Riverina will also be analysed in the report in detail. The
international market entry modes that are considered to be suitable for the organization will
also be analysed in the report in detail.
Discussion of Australian food focussed agribusiness sector
Agribusiness sector in Australia is considered to be the most important part of the
economic condition of the country. The prosperity of the country is totally based on the
contribution that is provided by the operations of agribusiness based organizations. The
increase in attention is mainly based on the changes that have taken place in the external
political environment. The rise of middle class population in the Asian countries like Asia is
considered to be a major driver of effective operations of the agribusiness based
organizations (Chetty, Ojala and Leppäaho 2015).

2STRATEGIC MANAGEMENT ANALYSIS
The high levels of customer involvement, attachment to production of food based
products have affected the agribusiness sector in a positive manner. The potential of the
growth of agribusiness sector is able to provide major job opportunities to the individuals in
Australia and has also opened many new markets. The Agribusiness sector of Australia is
diverse in nature and the different operators who are involved on food supply chain are
responsible for the services that are provided to the customers (De Villa, Rajwani and Lawton
2015). The external weather conditions are however able to affect the ways by which
different organizations in this sector are able to maintain their operations and profitability
levels as well. The revenues of agribusiness industry have grown at an annual rate of 3.0% in
the last five years up to 2017 and 2018. The agribusiness sector has been provided with many
different challenges and opportunities based on the operations that have been performed in
the last few years (Francioni, Musso and Cioppi 2015).
The rise in income levels in the developing countries have been able to play a major
role in the ways by which agribusiness sector has been able to grow. The levels of
consumption are also expected to become double by the year 2050. The exports of different
food products have also started increasing in Australia due to the increase in purchase based
capacity in other countries in the world. The effective partnerships that have been made by
the organizations in agribusiness sector have also played a key role in the development of
operations of different organizations (Hitt, Li and Xu 2016).
Identification of international opportunities for Riverina
Riverina Company operates in the agribusiness sector of Australia and develops
products that include, beef, bird, dog food, goat, horse, poultry, pig, cattle, grains and
speciality. The products are able to fulfil diverse levels of customers who belong to different
backgrounds. The capabilities and resources that have been gained by Riverina are able to