Strategic Management Analysis - Assignment
Added on 2021-01-02
13 Pages3515 Words497 Views
Business DevelopmentLeadership ManagementProfessional DevelopmentData Science and Big Data
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Strategic ManagementAnalysis
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Mission and Vision Statement of Mango Plc. And Support in Development of SustainableCompetitive Advantage...............................................................................................................1TASK 2............................................................................................................................................32.2 Porter's Five Forces Analysis for Fashion Industry and Conclude About IndustryAttractiveness..............................................................................................................................3TASK 3............................................................................................................................................53.2 Evaluation of Resources and Capabilities by Utilising Value Chain Framework................5TASK 4............................................................................................................................................74.1 Suggestions to Mango Plc Senior Management team to support their position in achievingsustainable competitive advantage..............................................................................................7CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
INTRODUCTIONStrategic management analysis is a field of management which formulate and implementthe goals of the organisation which are decided by to managers of a company after analysingdifferent factors and external and internal environment. It provide the direction to companytowards specify goals and objectives (Beske, Land and Seuring, 2014). It is a process ofconducting research on firm and its environment to develop a strategy. After analysing thestructure and process, top managers make strategy to executing actions towards achieving thegoals. This project is based on MANGO which is a type of retail industry. It was founded in1984 by Isak Andic. Its headquarter is located in Spain. Its deals in clothing and accessoriesproducts. In this report there is a discussion about vision and mission statement of organisationwith sustainable competitive advantage. Trends and uncertainties and implications for theirstrategies will discuss. Apart from this, strategic capabilities of company and suggestions toachieve sustainable competitive advantage in fashion industry will discuss.TASK 11.1 Mission and Vision Statement of Mango Plc. And Support in Development of SustainableCompetitive AdvantageMission StatementIt is a brief description about the existence of a company or organisation. In two or threesentences, company explain that what the firm does and why they are different from theircompetitors. Managers are use this statement to provide direction, inspiration and focus toemployees at the time of telling about exceptions of customers from an organisation. It is a partof business plan and strategy (Cavallo and et. al., 2014). The best mission statement is that whichis memorable, clear and concise. It is a declaration of purpose and focus of an organisation whichremain unchanged. Vision StatementIt is a declaration of organisational goals and objectives and a success which theyaccomplish or achieve in long term future period. It is a clear guide for selecting current andfuture courses of action. Vision statement is generally made in time frame of eight to ten years. Ithelps an organisation to make decisions with declaration the set of objectives. This statement isused by government office, businesses and non profit organisations.Mission and Vision of Mango1
Mission of Mango is to improve the accountability of development and financialmanagement and humanistic non government organisations and their partners. They makesuccessful strategy which create ideas for sustainability and launch their outlets in all cities in theworld. Their mission is to diversify risk and reduce dependency on domestic market.Vision of Mango is to create the global brand which provide opportunities of growth anddevelopment for organisation and their employees. They want to achieve their goals and becomethe number one fashion retailer value brand across the world.Sustainable Competitive AdvantageIt is an ability, quality or assets of a company which is difficult to exceed or duplicate andit provide a favourable and superior long term position over their competitors. These are the longterm advantage gain by company for better performance and satisfy the need of customers. Theseare not easily surpassable by the competitors of Mango (Cornelissen and Werner, 2014). To gainthe sustainable competitive advantage company need to follow five steps which are as follows:-Firstly, they need to understand market segment and services that are not provided bycompetitors and then they need to focus on those services because these can be profitablefor Mango.They have to develop their understanding about what customer really want and thenestablish the value as per their needs and grab their attention.They need to improve their level of services, pricing, branding and quality of productswhich attract more customers.Mango fashions have to identify their strength which support them in future growth anddevelopment and provide them opportunities to gain competitive advantage. At last, Mango fashions have to design their business model to deliver and support thevalue proposition.Strategic ObjectivesStrategic objectives of Mango is to implement innovative method for external producersand suppliers. They increase contribution in social actions. Provide training to their employeesfor improving their productivity and efficiency in organisation. Vision and mission of Mangofashions helps to achieve strategic objectives of an organisation. It can be understand byfollowing points:-2
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