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Report on Strategic Management - ASOS plc

   

Added on  2020-06-05

12 Pages3715 Words970 Views
STRATEGICMANAGEMENTANALYSIS

Table of ContentsSTRATEGIC MANAGEMENT ANALYSIS.................................................................................1INTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Section 1...........................................................................................................................................31.1 Description about the mission, vision and objective of the ASOS plc................................3Section 2...........................................................................................................................................52.2 Description about the five force analysis of the fashion industry.........................................5Section 3...........................................................................................................................................63.1 Evaluation about the base of ASOS Pls strategies capabilities by use of VRIO analysis....6Section 4...........................................................................................................................................8Following are some criteria through which ASOS senior management team can achievesustainable advantage in the fashion industry.............................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................112

INTRODUCTIONIn the present time, in market, there is huge competition among industries as every firmrequires earning the additional profitability and revenue. In order to sustain in the market forlong time and make effective profitability, corporation develops various kinds of strategies andtactics. With the help of effective practices and strategies of business, company can develop itsown strong position in market. It is also very important for company to make its stakeholderssatisfy and happy by providing the necessary information to them. The current report is based onthe ASOS plc which is one of the leading online fashion specialists. The stakeholder analysis andfive force analysis model with respect of ASOS has been also discussed in this report.MAIN BODYSection 11.1 Description about the mission, vision and objective of ASOS plc.ASOS plc is one of the world’s leading online fashion specialist which generates sales forthe year august 31 2015 of 1.15 billion. It is one of the most famous online fashion retailers inthe world which deals with several customer’s fashion products such as clothes, shoes,accessories, beauty products, etc. Its primary aim is to deliver products to young adult customersand it sells over 850 brands as well as its own range of clothing accessories. Asos have haveserved its business in the UK, Australia, USA, France, Germany, Spain, Russia, China etc.MissionASOS plc have mission is to become number one online fashion retailer in the world. Itdesires to earn the maximum profitability and revenue in the market by delivering high qualityand luxury fashionable consumer product. It wanted to develop its strong brand image in themarket by deliver different and luxurious product and services to its customers. It majors missionis to become the world number one online shopping destination for fashion industry and attractthe large numbers of customers.VisionASOS have mission is to provide the high quality of fashionable product and services toits customer and acquire them in large manner. It has vision is to produce high quality of goodand services in the lower prices.Objective3

ASOS company have objective is to earn maximum profitability and market share in thecompetitive business environment. Cited venture aim is to build an increasingly desirable,dependable and differentiated business model. As per the above discussion it has been analysed that ASOS company is very famous onlineretail outlet in the market which deal with high quality of product and services. It main aim is tobecome number one online retailer in the world so for achieve this objective, company requiredto keep satisfy and happy its stakeholders (Leitner, Meissner and Martyna-David, 2015). Theyare very important person for company who directly and indirectly connected with company'sactivities and function. If there are any changes occurs in the activities and function, practices,strategy, policies, prices of commodity, objective of business, structure of company etc thenthere is directly effect the stakeholder. Following are some major stakeholder of Asos company-Employees- Human resource is major stakeholder of ASOS company who carry out allbusiness activities and function of business. In the absence of employees, company cannot survive its business in the competitive business environment. While ASOS companytakes any business decision then it is very important to consider these stakeholdersinterest and inform them about the decision.Customers- Customers are another one of the major important stakeholder who interestedin the company's product service process, features, distribution etc. While companychanges the prices, features, delivery of commodity then it is very important to informthem. It is also very important for the company to provide them high quality of productand services through which it can meet their needs in effective and efficient manner.Government- Government is another one of the significant stakeholder who developseveral legislation and norms. It is very important for company to follow all legislationand regulation regarding the business. Further, company have to provide accurateinformation about financial status of the company.Suppliers- Suppliers are those stakeholders who supplies product and services to itscustomers in the market. Corporation requires to satisfy the suppliers by make effectiveorder of raw material and payment on timely basis.4

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