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Strategic Management - Assignment PDF

   

Added on  2020-03-28

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Strategic Management 1STRATEGIC MANAGEMENTStudents No:Module name:Word count: 3000Date:

Strategic Management 2AbstractThe report focused on the analysis of external and internal factors of Sun Power Corporation. The external analysis involved: stakeholders analysis, PESTLE analysis, porters five forces model while internal forces included VCA, core competence and SWOT analysis. The advantages and disadvantages of Mergers and Acquisition, as well as risk, were discussed. The final report discussed the analysis of market using Ansoff analysis which included market penetration, product development, market development, and diversification.

Strategic Management 3Table of ContentsQuestion 1: Analysis of external and internal environment.........................................................................4a)External Environment:..................................................................................................................41.Stakeholder Analysis...................................................................................................................42.PESTLE Analysis.......................................................................................................................63.Porter’s five forces model...........................................................................................................7b)Internal Environment:..................................................................................................................91.Core competence.........................................................................................................................92.Value chain analysis (VCA).......................................................................................................93.SWOT analysis..........................................................................................................................11Question 2: mergers and acquisition..........................................................................................................12Acquisition strategy...............................................................................................................................12Merger / Amalgamation.........................................................................................................................12Advantages of mergers and acquisition (M&A)................................................................................12Disadvantages of mergers and acquisitions.......................................................................................14Risks and challenges of M&A...............................................................................................................15Question 3: market analysis using Ansoff matrix......................................................................................16Factors to consider.................................................................................................................................16Market penetration.............................................................................................................................16Market development..........................................................................................................................17Product development.........................................................................................................................17Product diversification.......................................................................................................................17Ansoff matrix diagram...........................................................................................................................18References List..........................................................................................................................................19

Strategic Management 4Question 1: Analysis of external and internal environment a)External Environment:These are the environmental factors that the organization is not able to control. These factors influence the organization from without and influence the action, direction, internal processes and organizational structure. The criteria for analysis include: PESTLE, stakeholders1.Stakeholder AnalysisSun power corporation (SPC) is an energy company found in 1985 that manufactures and designs silicon, crystalline, solar panels and photovoltaic cells. The company is owned by Total which is a 4th largest energy company worldwide. It is traded on NASDAQ SPWR. The main stakeholders are the CEO, employees, suppliers, community, and customers. Power interest matrix analyzed stakeholders based on the company objectives.Directors Investors and BOD expect Sun Power Company to generate profits through their growth in the market. They also want to enhance creativity and innovation through implementing CEM in the organization that will help them boost their profits.EmployeesEmployees are those people who work for the company. They expect to secure their jobs by working and performing well. They also expect to receive better salaries to improve their carries.Sun power employees expect to be trained on the new products for them to improve their performance. They also want the company to grow for their future salary and development.

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