STRATEGIC MANAGEMENT AND LEADERSHIP

Running Head: STRATEGIC MANAGEMENT AND LEADERSHIP
STRATEGIC MANAGEMENT AND LEADERSHIP
Name of the Student
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Author Note

1STRATEGIC MANAGEMENT AND LEADERSHIP
Table of Contents
Introduction............................................................................................................................ 2
Background of Company........................................................................................................2
Evaluation of Company’s Success.........................................................................................2
Reason Behind Success........................................................................................................ 3
Analysis of Company’s Strategic Capabilities.........................................................................4
Value Chain........................................................................................................................ 4
VRIN Analysis.................................................................................................................... 6
Evaluation of Leadership Contribution to the Success of Company.......................................8
Strategies Adopted by Samsung..........................................................................................10
Business Strategy Consistent with Strategic Capabilities.................................................10
Innovation Strategy........................................................................................................... 11
Influence of Internal or External Factors in Company’s Success and Suggestions...............12
PEST analysis.................................................................................................................. 12
Recommendations............................................................................................................ 13
Conclusion........................................................................................................................... 13
Reference............................................................................................................................. 14

2STRATEGIC MANAGEMENT AND LEADERSHIP
Introduction
The strategic management term is used to denote the management branch, which is
concerned with strategic vision development, setting up of the objectives, strategies
formulation and implementation and taking correcting actions for any deviations in order to
reach strategic intent of company (Rothaermel, 2016).
Hence, in this report, evaluation will be done on success of the Samsung and reason
behind its success. Further, detailed analysis will be done on strategic capabilities of
company by the help of Value chain and VRIN analysis. Moreover, evaluation will be on
leadership contribution to success of company. In addition, analysis will on whether business
strategy of company is consistent with the strategic capabilities or not. Lastly, explanation
will be on influence of external or internal factors on success of company and based on this,
suggestions will be given for how company will be dealing with this.
1)
Background of Company
Samsung Group is South Korean company, which is world’s largest producer of
electronic devices. It is specialized in the production of wide variety of the industry and
consumer electronics that is consisting of the devices of digital media, appliances, integrated
systems, memory chips and semiconductors. Samsung has now become most-recognizable
brand name in the technology and it produces almost fifth of the overall exports of South
Korea. Major subsidiaries of the company include advertising, insurance and entertainment
business. The company was founded in 1938 as grocery trading store by Lee Byung Chull,
which later expanded itself in the other businesses (samsung.com, 2020).
2)
Evaluation of Company’s Success
In the world of mobile, Samsung is one of the kings that has built itself into the
massive mobile and the electronic empire by its story that actually commenced much earlier
in 1938. Over years, this Korean company has evolved significantly by bringing innovations
into the countless markets that goes well beyond just electronics and mobile. The success
story of Samsung is interesting one that is full of high and lows (Ceil, 2019). In twenty-first
century, rapid evolution in field of the mobile computing has taken place. Samsung grabbed
this opportunity and able to establish itself into the prominent position (Park et al. 2014).
Samsung has able to maintain sixth rank in the Interbrand list of “Best Global Brands
2018” with the brand value of total $59.9 billion, achieving 6.5 percent hike in the value of

3STRATEGIC MANAGEMENT AND LEADERSHIP
brand. Further, it posted the net profit of 44,344,857 million won on annual sales of
243,771,415 million won. Further, the market capitalization of company stood at approx.
936.20 billion (Blake, 2016).
Table 3: Brand Value of Samsung
In the nutshell, success of Samsung not only depends on product’s quality but it also
depends on reliability and benchmark set by company. The company plays unsurpassable
role in promoting name of the South Korea with the help of enhancing economic status and
creating great job opportunity in country (Ansoff et al. 2018). One of the most exiting policy
of Samsung’s business is to manufacture feasible product by considering the factor such as
circumstances and price that critically assist in impacting people that have different
economic status. Therefore, it can be said that Samsung has able to set imperative
methodology for getting succeed in the business operations by setting great inspiring story of
success (samsung.com, 2020).
3)
Reason Behind Success
There are various factors that have played critical role in success of Samsung. Some
major factors are as follows:
The first factor includes continued launch of the human-driven innovations, which
involves “Galaxy Note 9 smartphone”, “large screen customizable TV The Wall” and
“Quick Drive washing machine”.
The next factor is providing platform of Android operating system of Google. This has
helped the company in Samsung tablets and smartphones ahead of the competition.
The next factor includes potential of sustainable growth based on the future
innovation in technologies, which includes 5G, automotive business, artificial
intelligence and internet of things (Linder & Williander, 2017).
The fourth factor of Samsung’s success includes its number one positioning globally
in semiconductor market as well as its strengthened competitiveness of brand.