Strategic Management at Apple: Analysis, Evaluation and Recommendations

STRATEGIC MANAGEMENT

STRATEGIC MANAGEMENT 1
Executive summary
The aim of this report is to analyse and discuss the strategic management process at
Apple. How the company has done its strategic analysis, in which way they formulate and
implement the strategy; is discussed in this report. Apple’s current strategy indicates that how
the company establish itself as the world’s largest information technology company. The
main purpose to evaluate the current strategy of the company is to recommend the alternative
strategy. The company diversifies its product but the company has to focus on the cost
structure to target the new consumers. Apple is a developing company and by reducing the
cost of the product, it will achieve the high growth in the market in the near future.

STRATEGIC MANAGEMENT 2
Contents
Introduction..............................................................................................................................3
Corporate Strategy....................................................................................................................3
Evaluation.................................................................................................................................5
Recommendation..................................................................................................................5
Conclusion................................................................................................................................6
References................................................................................................................................8