Strategic Management: Concepts and Applications

This assignment delves into the fundamental principles of strategic management. It examines various theoretical perspectives, including stakeholder theory and Uppsala's Internationalization Process Model. The analysis covers aspects like resource management, tangible and intangible assets, and the complexities of internationalizing businesses. The discussion draws upon prominent works in strategic management literature and explores practical applications of these concepts.

Strategic Management
1

TABLE OF CONTENTS
COMPANY OVERVIEW...............................................................................................................3
RATIONAL MODEL......................................................................................................................3
RECONFIGURATION MODEL....................................................................................................4
POST-MODERNIST APPROACH.................................................................................................4
RECOMMENDATION...................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
2

COMPANY OVERVIEW
Apple is considered as one of leading technology company which operate its business
from California. Company is well focused towards effective design and development of
consumer electronics, computer software and online services. Company is holding unique image
within market that allows to gain diverse benefits. In addition to this, for better competition in
the market the Apple is continuously focused towards strategic management practice. Strategic
management can be determined as the strategies which are carried out in order to improve the
performance (Manolova, 2015). For any organization, the ultimate aim is to gain maximum
profit and this is only possible when firm understands it customers needs and requirement
effectively. It has been noticed that core competencies of Apple is bringing innovation in services
so that goals and objectives can be accomplished in desired way. Apple is continuously focused
towards innovation in mobile device technology so that more customers can be attracted.
Moreover, providing high quality of services and customer satisfaction is also a strategic option
which enhances the work conditions and assist in meeting key goals and objectives (De Wit,
2015).
Along with this, company also being continuous changes in its operational activities
according to customer needs which also enhances the objectives accomplishment. Strong
financial aspect also assist in application of change so that goals and objectives can be
accomplished in desired manner. The company enjoys customer loyalty for its products and
services, making it highly competitive in the market. Team members are also well skilled which
provide improvement in context to strategic aspect so that goals and objectives can be
accomplished in desired manner (Forsgren, 2015).
RATIONAL MODEL
In addition to this, it can be said that rational decision making model is significant for the
organisation because it allows to ensure that goals and objectives are being accomplished
effectively. It has been noticed that model allows Apple to have multi step process so that
strategic options can be improved. It helps in making choices between alternatives so that issue
can be resolved effectively (Freeman, 2010). With an assistance of this, strategic competitiveness
can be advanced in order to lead business firm to impressive level of success. Along with this,
3

the rational decision making process also allows to have logical understanding about the key
aspect and assist in meeting objectives. In this model, the management of Apple provides an
effective overview of problem so that key aspects can be evaluate in desired manner. Goals and
standard criteria is being considered as critical aspect for sustainable development. In addition to
this, it can be said that model also help management of Apple to have appropriate examination of
diverse alternative options that may improve the overall outcome (Greco, Cricelli and Grimaldi,
2013). Along with this, the application of model is being accomplished within organisation
through use of computing devices. Along with this, it can be said that decision making process
strengthen can be advanced in appropriate manner so that appropriate outcome can be attained in
desired manner.
RECONFIGURATION MODEL
In addition to this, it can be said that hierarchical reconfiguration of data flow model is
significant because it allows to have better sharing of information. With an assistance of this,
issues can be discussed in appropriate manner so that goals and objectives can be accomplished
in desired manner. Dataflow models of computation are also appealing because they offer
opportunities for efficient implementation. It is because actors only communicate through ports
and do not share state, the parallelism of a system is completely exposed in the model and
concurrent execution can be more easily understood (Gregorini, 2012). It has been noticed that
Apple is continuously having improvement in its communication process through application of
reconfiguration model. With an assistance of this, better communication can be taken into
account among employees for sustainable development.
POST-MODERNIST APPROACH
It is an approach that helps in dealing with challenges and facilitates in effective
accomplishment of key goals and objectives. In addition to this, it can be said that post-modern
approach challenges the dominant assumptions of how organisation work in the world. It means
by having an effective application of the approach the work conditions can be understand in
appropriate manner so that goals and objectives can be accomplished in desired manner (Hill and
Jones, 2012). With an assistance of this, strategies are being designed in order to improve the
social and disciplinary values. In addition to this, it can be said that narrative response
4

capabilities can also be improved so that goals and objectives can be accomplished in appropriate
manner.
RECOMMENDATION
It has been noticed that management of Apple can have improved focus on diverse
strategic management approaches so that overall outcome can be advanced in desired manner.
Proper planning of activities is need to be promoted so that improvement according to global
values can be advanced in appropriate manner. Decisions need to be taken into account
according to local market needs so that goals and objectives can be accomplished effectively.
Along with this, analysis of diverse values is also significant so that improvement in
performance can be taken into account. It will also promote the strategic application in order to
meet the goals and objectives.
CONCLUSION
As per detailed study, it can be concluded that Apple is considered as one of leading
technology company which operate its business from California. Apple is continuously focused
towards innovation in mobile device technology so that more customers can be attracted.
Moreover, providing high quality of services and customer satisfaction is also a strategic option
which enhances the work conditions and assist in meeting key goals and objectives. In addition
to this, it can be said that rational decision making model is significant for the organisation
because it allows to ensure that goals and objectives are being accomplished effectively. It has
been noticed that model allows Apple to have multi step process so that strategic options can be
improved. Dataflow models of computation are also appealing because they offer opportunities
for efficient implementation. It has been noticed that Apple is continuously having improvement
in its communication process through application of reconfiguration model. With an assistance of
this, better communication can be taken into account among employees for sustainable
development.
5

REFERENCES
Books and Journals
De Wit, H., 2015. Internationalization misconceptions. International Higher Education. (64). pp
42-45.
Forsgren, M., 2015. The Concept of Learning in the Uppsala Internationalization Process Model:
A Critical Review. InKnowledge, Networks and Power. Palgrave Macmillan UK.
Freeman, R. E., 2010. Strategic management: A stakeholder approach. Cambridge University
Press.
Greco, M., Cricelli, L. and Grimaldi, M., 2013. A strategic management framework of tangible
and intangible assets. European Management Journal. 31(1). pp.55-66.
Gregorini, P., 2012. Diurnal grazing pattern: its physiological basis and strategic management.
Animal Production Science. 52(7). pp.416-430.
Hill, C. and Jones, G., 2012. Strategic Management: An Integrated Approach. Cengage Learning.
Knight, J., 2015. Five myths about internationalization. International Higher Education. (62).
pp.12-15.
Kuratko, D. F. and Audretsch, D. B., 2009. Strategic entrepreneurship: exploring different
perspectives of an emerging concept. Entrepreneurship Theory and Practice. 33(1). pp.1-
17.
Kvint, V., 2010. The global emerging market: strategic management and economics. Routledge.
Manolova, T., 2015. The impact of resources on small firm internationalization. Journal of Small
Business Strategy.13(1). pp.1-17.
Mello, J. A., 2011. Strategic management of human resources. South-Western Cengage Learning.
Morden, M. T., 2012. Principles of strategic management. Ashgate Publishing, Ltd..
Wheelen, T. L. and Hunger, J. D., 2011. Concepts in strategic management and business policy.
Pearson Education India.
Online
Ackermann, F. and Eden, C., 2011. Strategic Management of Stakeholders: Theory and Practice.
[Pdf]. Available through:
<http://www.hadjarian.com/esterategic/tarjomeh/2-90/khamesi.pdf>. [Accessed on 30th
December 2016].
Afsar, B., 2011. Strategic management in today’s complex world. [Pdf]. Available through:
<http://www.saycocorporativo.com/saycoUK/BIJ/journal/Vol4No1/Article_9.pdf>.
[Accessed on 30th December 2016].
Kennedy, M. D., 2001. The Strategic Management of Police Resources.[Pdf]. Available through:
<https://www.ncjrs.gov/pdffiles1/nij/139565.pdf>. [Accessed on 30th December 2016].
6