Strategic Management Assessment Question
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Added on 2021-02-20
Strategic Management Assessment Question
Added on 2021-02-20
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Strategic ManagementAssessment Question
Table of ContentsINTRODUCTION...........................................................................................................................1Overview of the Company: ...................................................................................................1Philosophy of Microsoft :.......................................................................................................1Current Business Scenario: ....................................................................................................2TASK 1............................................................................................................................................3Porter's Five Force Model:.....................................................................................................3TASK 2............................................................................................................................................5Porter's Generic Strategies:....................................................................................................5.........................................................................................................................................................7TASK 3............................................................................................................................................7Recommendation....................................................................................................................7CONCLUSION................................................................................................................................8..........................................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONStrategic management can be defined as never ending process of planning, assessmentand analysis of all that which is essential for administration in order to meet it's set standards.This plays a critical role as it helps in maintaining strategic balance between administration goalsand resources in the market environment. It's main role is to effectively and efficiently utilize theresources in order to achieve the enterprise desired set objectives. By adopting strategicmanagement in the working premises business will become more discipline and organised.Moreover, it act as bridge between rewards and performance for the staff members. This report isbased on Microsoft Corporation which is located in Redmond, Washington. Organization wasdiscovered in the year 1975 and is serving it's services across the globe (Baumgartner andRauter, 2017). This assignment covers distinguished theories like porter's five Force model andporter's Generic Strategies. This will help the Microsoft firm to effectively utilize the strategicmanagement so that business operations can be carried out smoothly in the competitive marketplace. As well as recommendation in context to enterprise is discussed. Overview of the Company: Bill Gates and Paul Allen are the founder of Microsoft Corporation and the CEO is SatyaNadella. This successful business came into existence in the year 1975 and is situated inRedmond, Washington. This is a American multinational technology administration which dealsin developing, selling computer software, personal computers, consumers electronics,manufactures, licenses and related services. Across the globe it is well known for it's softwareproducts such as, Microsoft Window line, Microsoft Office Suite, Edge Web Browsers etc.Around 144,106 staff members are working worldwide and are meeting the emerging needs ofthe customers. Also, this is the world's largest software maker by revenue (Microsoft AnnualReport, 2018) Along with this it makes wide range of consumer and firms software such as,tabs, desktops, gadgets, servers, laptops etc. Philosophy of Microsoft :The Philosophy of Microsoft normally aims to achieve set standards in the cut throatcompetitive world. Also, companies vision and mission statement keep eye on framingbusinesses so that workers can be motivated to perform effectively and efficiently in the cutthroat competitive world. By studying this worth can be given to their product which is designed1
for targeted customers (Boulet and Reddel, 2015). However, Microsoft is to authorise everyemployees so that they can take best decision at their own level . By this step potential customersare given best sort of services as compare to the competitors prevailing in the neck to neckcompetitive world. Microsoft Corporation current philosophy is to reinvent firm into a designoriented enterprise. And their mission is to come up with unique design across the globe. Asthey this designs assist organization to raise public image, products and marketing. Current Business Scenario: In era of competitive world where other competitors of Microsoft's are struggling tosustain in the open market. Microsoft Corporation has thought to reinvent enterprise into adesign oriented company. This is the most valuable organization across the globe and are able tocapture huge market ratio over the years. In the year 2019 this successful software business hasearned US$125.8 billion and the net income was US$39.2 billion which is a positive sign for thefirm. To meet the emerging needs of the customers around 144,106 employees are working dayand night. This business associates adopts advance technology in order to enrich their abilitiesand capabilities in the market place. Company come up with innovative idea on continuous basisdue to which more and more potential customers are pulled towards the product and huge profitis gained at a large scale. The current business scenario of Microsoft Corporation is that Microsoft performance isnormally showed on distinguished social media platform which are, Surface, LinkedIn andWindow pro. However, several other like Dynamics 365, Azure, Office 365 etc. are developedby Microsoft Corporation in the global market place. This is huge success in the market andcompany is able to recognize their brand in the customers eyes. Moreover, business concern hasbeen overseen effectively gaming by which around $10 billion is earned in the global market.The association has been focussing on their procedures through which they will almost certainlyimprove execution of distributed computingBy adopting strategic management in appropriate manner firm will be able to runbusiness one step ahead of rivalry (Cascio, 2015). To grow and develop software business oncontinuous basis t they need to critically examine the in market and then frame strategiesrespectively. However, the main reason behind executing strategic management is that it willguide them with a clear pathway along with potential threats and opportunities for an2
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