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( SM )Strategic Management Assignment

   

Added on  2020-05-28

16 Pages2861 Words139 Views
Leadership Management
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Running head: STRATEGIC MANAGEMENTStrategic ManagementName of the Student:Name of the University:Author Note:
( SM )Strategic Management Assignment_1

2STRATEGIC MANAGEMENTExecutive Summary The main purpose of the assignment is to discuss about strategic managementpractices. In this particular assignment, proper emphasis has been given onunderstanding the strategic direction adopted by P & G with the help of two modelssuch as BCG Matrix and Ansoff Matrix. In the next segment, the organization strategyhad been properly explained with the help of SAF Framework. This framework had beenused to understand the strategies adopted by P & G based on three main criterionsnamed as suitability, accessibility and feasibility. Therefore, the company has the abilityto sustain in the global marketplace in the near future.
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3STRATEGIC MANAGEMENTTable of ContentsIntroduction........................................................................................................................3Analysis of the organization’s strategic direction...............................................................3Ansoff Matrix..................................................................................................................4BCG Matrix.....................................................................................................................7Critical evaluation of the organization’s strategy...............................................................9SAF Framework.............................................................................................................9Organization strategy...................................................................................................10Conclusion.......................................................................................................................11Recommendations...........................................................................................................11Reference List..................................................................................................................13
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4STRATEGIC MANAGEMENTIntroduction This report had been prepared to gather insights of information about a companythat belong to consumer goods sector and the selected company named as Procter &Gamble (Pg.com, 2018). The current study properly explains the strategic directionadopted by P & G with the help of using two models such as Ansoff Matrix and BCGMatrix. By using these models, it will become easy for the reader to understand thecurrent strategic position of P & G in this competitive marketplace (Morschett,Schramm-Klein & Zentes, 2015). The next evaluates the organization strategy adoptedby P & G with the help of a famous model known as SAF framework that brings outcriterion such as suitability, acceptability and feasibility. There are various approachesadopted by P & G where they need to understand customer needs as well as culturalnorms of that specific country. The company need to make strategy where they canresolve issue based on changing market conditions. In order to undertake relevantstrategic decisions, the managers should be involved in changing the strategic factors(Wheelen & Hunger, 2017). Analysis of the organization’s strategic direction This section of the report will explain about the strategic direction adopted by P &G and this was explained with the help of two famous models or framework named asAnsoff Matrix and BCG Matrix (Morschett, Schramm-Klein & Zentes, 2015). With thehelp of this model, it was easy to gather insights of information about current strategic
( SM )Strategic Management Assignment_4

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