Strategic Management - McDonald's

   

Added on  2020-10-22

10 Pages2732 Words389 Views
STRATEGICMANAGEMENT
Strategic Management - McDonald's_1
Table of ContentsINTRODUCTION...........................................................................................................................3Background and strategic information on McDonald's ..............................................................3External and fast food industry analysis in the UK.....................................................................3Three competitors analysis on for McDonald's...........................................................................4Strategic direction option discussion..........................................................................................6Selection for one future McDonald's strategy for the UK...........................................................8Recommendation for McDonald's /conclusion...........................................................................8REFERENCES..............................................................................................................................10
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INTRODUCTIONStrategic management is the management of an enterprise resource in terms to achievethe goals and objectives of the entity (Litman, 2018). Thus, it involves with setting objectives,analysing the competitive environment, evaluation of strategies and analysis of internalenterprise and various engagement rolls so that things can be done in effective manner. In this, itis essential to formulating and implementing the strategies there is also need to take initiatives interms to introduce corrective measures. The present report is based on the McDonald's, it islargest food chain and provide attractive services to customer by providing quality products. Thepresent report will look over upon things as are strategic analysis of both external and internalenvironments and possible strategic choices for McDonald's. Background and strategic information on McDonald's The McDonald's is world largest Fast food chain and it is one of world leading firm andhas restaurants in more than 100 countries. In order to enhance it brand image, this firm providesthe quality food to its customers. Thus, they use to take number of modifications in the productsso it will attract the more buyers. The strategic information of McDonald is that this firm hasadopted generic strategy and it also helps to determine the basic approach to bring developmentin the enterprise and to have competitive advantage (Gassmann and et.al., 2018). This will helpsto bring systematic operation of the organisational activities. With help of effective strategyformulation, it is possible to maximise the revenue of the enterprise. External and fast food industry analysis in the UKThe Pestle analysis is helpful framework in order to determine the external environmentof the enterprise. With help of it, firm can able to perform its function effectively. This is definedin below presented manner as are- 1.Political- The functions of McDonald's is operating its business in more than 100countries. This industry has also been complied with the number of the health andhygiene regulations. There are some legal authorities that are pressuring over the fastfood industry and this industry seen as junk food. The government policies towards issues
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