Strategic Management Analysis of Zara Clothing: Organizational Structure, Porter's Generic Strategies, and Recommendations

Running head: STRATEGIC MANAGEMENT
Strategic Management
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Author’s Note

STRATEGIC MANAGEMENT
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Executive Summary
The main purpose of the assessment is to analyse the business of Zara Clothing which is engaged
in fashion industry. The assessment focuses on the strategic management practices which is
followed in the business and also would be showing how improvements can be made in the
business. The assessment would also be considering the organizational structure of the business
and how improvements can be brought about in the same. The assessment would also be
including recommendation as to how the management of the company can bring about more
improvements in the business structure.
Table of Contents

STRATEGIC MANAGEMENT
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Introduction......................................................................................................................................3
Critical Analysis..............................................................................................................................3
Development of Organizational Strategy........................................................................................6
Recommendation.............................................................................................................................9
Conclusion.....................................................................................................................................10
Reference.......................................................................................................................................11
Introduction

STRATEGIC MANAGEMENT
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The main purpose of the assessment is to analyse the strategic management policies
which are established in a business organization. The company which is considered for analysis
in this respect is Zara Clothing brand which is one of the most popular clothing brands for
women. The assessment would be focusing on the organizational culture of the company and
also on strategic management. The strategic management policies help the business to pursue its
goals and objectives and also enhance the sales of the business (Martin Roll., 2018). The
assessment would also be including recommendations which can help the management to make
further changes in the operational structure of the business.
Zara Fashion clothing company is a Spanish Fashion business which has gained
significant popularity around the world for its quality of women clothes which is offered by the
business. The company was founded in 1975 by Amancio Ortega and Rosalía Mera and the
business at that point was mainly offering branded apparels. Nowadays, the company is regarded
to be the world-famous fashion brand which is quite costly considering the brand value for the
products which is offered by the business. it was from the town of Spain that Zara started off and
at present time, the company has 6500 stores in 88 locations around the world. The company
expanded to United states, Portugal and whole of Europe and also several other parts of the
world. The company is known for the products which are offered by the business and it has
become one of the leading brands for clothing.
Critical Analysis
The business of Zara is considered for the purpose of analysis in terms of strategic
management policies which are followed by the business for making continuous improvements
in the operational structure of the business. The business model which is followed by Zara is