Strategic Management- Ryanair
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Added on 2020-11-12
Strategic Management- Ryanair
Added on 2020-11-12
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STRATEGICMANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................3TASK ..............................................................................................................................................3Background information of Ryanair............................................................................................3External environment analyse......................................................................................................4Three major competitors of Ryanair............................................................................................6Analysis Internal environment.....................................................................................................7Strategic direction tools...............................................................................................................7Future strategy for company........................................................................................................8Recommendation ........................................................................................................................9CONCLUSION ...............................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONStrategic management is constant monitoring, planning, assessment and analysis of allthat is essential for any company to meet their objectives and goals. It is one of the mostimportant activity of business which helps to sustain in marketplace for long term period(Kleymann & Seristö, 2017). Centering on consumer satisfaction, analyzing market data,beating competitors is the role of strategic management that assure long term profitability andsuccess. Strategic management provide non financial benefit to business as it helps to becomeorganized and disciplined. The present case study is based on Ryanair business managementstrategies. It explains organization background and also justify PESTEL analysis as strategic toolsto analyze external environment. This report clarifies three competitors of Ryanair and strategictool to identify internal business environment. Furthermore, this study explain strategicdirection tools and evaluate one future strategy for company and then justify recommendationas improvements.TASK Background information of RyanairRyanair is an Irish low cost airline which operated much than 400 Boeing, 737 to 800aircraft, with individual 737- 700 they used primarily as charter aircraft, but also as for pilottraining and backup. The company was founded by Ryan family in 1985 to offers regularpassenger services between UK and Ireland. Customers like to travel in Ryanair airlines becausethey are using low cost strategy which is very beneficial for their business growth and successrather than the other airlines. They enjoyed remarkable success and development inmarketplace based on strictly applied low cost business strategy. Organization is the biggestEuropean budget airway by regular passengers flow, they carried mostly internationalpassengers within it more than any other airlines. Firm designates themselves as Europe'spopular airline as the world's biggest international carried by travelers. Thus, before theirtransition moment, organization had stuck nearly to low fares and low cost. It is different fromtheir application of Southwest Airlines business concept and that of their main Europeanbusiness rival, Easy jet. Firms build their headquartered in Dublin, Ireland, Swords with its mainoperational bases at London stansted and Dublin airports.
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