Strategic Management

Strategic
Management

STRATEGIC MANAGEMENT 1
Executive Summary
The main purpose of this report is to understand the topic of strategic management while
expanding the business at global level. In this report, Rodney Plant Plus has been taken into
consideration on the basis of assessment 1. In this report, the international opportunities have
been founded for the company such as expansion in physical nursery, and exporting. The
company can grab the market share by implementing the international strategies at the
workplace. It has been evaluated that joint venture is an appropriate mode of entry for an
organisation as it helps to enhance the brand image and influence the large number of
consumers towards it product. It is recommended that the organisation has to implement the
marketing mix framework and generic strategies to achieve all goals. It has been concluded
that the organisation can attain success in its expansion in New Zealand market.

STRATEGIC MANAGEMENT 2

STRATEGIC MANAGEMENT 3
Contents
Introduction................................................................................................................................3
Overview....................................................................................................................................3
International opportunities.........................................................................................................4
International strategies...............................................................................................................6
Mode of entry.............................................................................................................................6
Appropriate mode of entry.....................................................................................................7
Inappropriate mode of entry...................................................................................................7
Recommendation........................................................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10