Issues Faced by Pro-Go Pty Ltd and Technological Advancements

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

STRATEGIC MANAGEMENT1
EXECUTIVE SUMMARY
The following paper shed major light on the issues that are being faced by Pro-Go Pty Ltd in the
present-day scenario. The report opened with a discussion on the existing conditions that are
being followed by the similar business organizations that have been operating in the international
markets. The report thereafter highlighted the importance of the implementation of technological
advancements within the given organization. the report further discussed the various implications
of the technological advancements on the company. The report discussed both the short-term and
the long-term goals of the technological innovations. The report finally ended with a few
recommended measures that might help in the resolution of the current issues of inexplicable
bursting of the surveillance cameras.

STRATEGIC MANAGEMENT2
Table of Contents
Introduction..........................................................................................................................3
Existent options...................................................................................................................3
Enhancement of security..................................................................................................3
Advancements in the technological fields.......................................................................4
Connectivity to the internet.............................................................................................5
Option preferred...................................................................................................................5
Implications.........................................................................................................................7
Short term........................................................................................................................7
Long Term.......................................................................................................................8
Recommendations................................................................................................................9
Conclusion...........................................................................................................................9
References..........................................................................................................................11

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Introduction
Established in 2004, Pro-Go Pty Ltd is one of the major dealers in the surveillance
devices. The company has in the recent times facing issues due to the non-detection of a
manufacturing defect that has caused the cameras manufactured by the company to be bursting
into flames without any detected reason. The following report aims to shed light on the issues
that are being faced by the company and attempts a suggestion of some plausible measures that
might help arrest the issue that is being faced by the company and thereby help in the
maintenance of the high amount of sales within the given markets.
Existent options
Enhancement of security
One of the key retail companies situated within the Chinese territories is known to be the
chief clients of the business organization discussed in the paper, Pro-Go Pty Ltd. The cameras
that have been manufactured by Pro-Go Pty Ltd are known to be useful in the maintenance of the
security within the given store. The cameras that are being manufactured by Pro-Go Pty Ltd are
expected to hold good for the proper resolution of the issues that arise due to the lack in the
techniques that help in the proper detection of the activities that have been taking place within
the store (Silva, Styles & Lages, 2017). The major issues that are generally faced by the
management of the retail stores refer to the various conditions of theft and shoplifting that have
been taking place within the stores. The privacy legislations should be implemented by the
organization in order to deal with the activities of barring the other companies within the similar
sectors from developing products that use the similar technologies. The incorporation of the
legislations that highlight the copyright of the products tend to assist the retention of the clientele
of Pro-Go Pty Ltd as well as look into the maintenance of the proper amount of sales within Pro-