Restaurant Brands: Evaluation of the strategic management

Restaurant Brands: Evaluation of the strategic management approach

Vision Mission & Core Values
The core values of “Restaurant Brands” can be explained with the help of the concept of
“sustainability.” This concept of sustainability applies to all their activities ranging from
corporate governance, financial management, CSR activities, operational management, and
profits. The top-line growth of the company in recent years is a testimony of success related to
their sustenance policy in all departments (Our People ).
Vision and the core values of the company are intertwined and connect the elements of people,
food, planet and the progress of the business and economy with the values of environmental and
social concerns. IN the terms of the core values, this integrated approach signifies mission for the
company which follows the international norms set by the Triple bottom line of People, Planet,
and profit. To cover the aspect of profit, the company is committed to abiding by operational
plans that follow the governmental and social ethos about the rules and concerns of the country
(Powell, 2014).
The policies and practices of the company can be specified under the realms of “Sustainability
and Vitality.” The mission statement of the company commits ensuring sustainable growth for all
its stakeholders and a healthy vitality in the balance sheets of the company while maintaining the
standards set by the triple bottom line and other regulatory authorities taking care of the greater
interests of the industrial sector where it is operating (Knudsen, 2017).
Analysis of the Stakeholders and the formation of the groups

The stakeholder matrix associated with the Restaurant brands can be seen from multiple “points
of views”. The name “Restaurants Brands” signifies the presence of an umbrella which is
handling the active Franchise right of many international restaurant chains in New Zealand, the
promoters and investors of the company are the primary stakeholders of the business endeavor
which holds a commanding presence in the “fast food” and “takeaway” industry segment of New
Zealand. Currently, this company is holding commanding stakes in the franchise of international
brands like “Pizza Hut,” “Starbucks” and “KFC.” The management of the company applies the
“Core Competence” driven strategic management approach to maximize profits while abiding by
the recommendations of the triple bottom line. To develop a command line for its direct and
indirect stakeholders, the company follows a structure that allows them to capitalize on their core
competence while designing strategy-driven interventions to handle the contingency and
dynamic nature of the industry which produces consumer goods and demands standardization of
the services with stringent measures (Merier, 2016).