Insight into Hyatt Regency: Strategic Management

This document provides an insight into the strategic management of Hyatt Regency, including its mission and vision statement, internal and external environment analysis, SWOT and PESTLE analysis, sectorial influence on competitiveness, and strategies for organizational excellence.

Strategic Management
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Table of Contents
1.0 Insight into the Hyatt Regency..................................................................................................2
2.0 Mission and Vision Statement...................................................................................................2
3.0 Internal and External environment............................................................................................3
3.1 SWOT....................................................................................................................................3
3.2 PESTLE.................................................................................................................................4
3.3 Sectorial influence on competitiveness within the industry...................................................5
4.0 Strategies for organizational excellence....................................................................................5
References........................................................................................................................................8

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1.0 Insight into the Hyatt Regency
Hyatt Group operates under the hospitality sector and fulfills the entertainment desires of the
customers. The Hyatt Group is the parent organization for resorts and hotels for the matter of
specialization, one of which is in Hyatt Regency in Dubai (Wang & Chung, 2015). Since the
hotel was launched in 1980, it is a 5-star hotel which is situated in the Deira district of Dubai.
The hotel is at an accessible range from the airport or station. The guests of foreign countries are
enticed by the elegant suits and guestrooms of the hotel. The hotel provides sightseeing facilities
for the guests which makes them familiar with the enormous cultural heritage of Dubai. Apart
from this, there are various extensive recreational facilities such as games section, swimming
pool, and fitness section. Along with these, multiple weddings and business meetings are held in
the 4000 square meters halls. Effective execution of the business activities is looked after by the
Hyatt Hotels Corporation.
2.0 Mission and Vision Statement
The mission statement of Hyatt Regency is to provide quality services to the customers. A caring
attitude by the hotel personnel towards the guests makes the mission statement successful. This
understanding and caring attitude reflect the hotel's vision statement which is creating a world of
understanding, compassion, and care. The mission statement is made realistic by the exposure of
teamwork by efficient and skilled workers. Development and researching innovative means of
carrying out the activities of business reveals the measurability of mission statement which is
proposed by the Hyatt Regency’s personnel (Macdonald, 2018). Awareness towards the values
of fun, creativity, empathy, humility, integrity and respect helps the concerned personnel to take
better care of the requirements, demands and needs of the customers.

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3.0 Internal and External environment
The external and internal environment of the Hyatt Regency, Dubai will be dealt with in this
section.
3.1 SWOT
Strengths
 The endowment of luxurious
accommodation is one of the biggest
strengths of the Hyatt Regency
 The widespread supply chain network
of the hotel results in the fulfillment of
particular preferences and tastes of the
customers
 The availability of fusion foods
satisfies the guests who love to eat
 The method of check-in and outs are
eased by the availability of free Wi-Fi
(Collins, 2017)
 Moreover, the main advantage of the
hotel is its location which is at an
attainable distance from metro stations
and airports
Weaknesses
 The inflexibility of finances results in
complications to provide quality
services to the guests
 Due to postponement in repayment of
loans, the internet services in the
premises of the hotel are ignored
Opportunities Threats

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 Sponsorship of marriages and business
events can increase the profit margin
and sales revenue
 The brand image can be enhanced by
the sports events
 During checkouts, the guests can be
asked to rate and give feedback to the
customer service with the help of free
Wi-Fi
 The vulnerability is added to the
position of the market of the hotel due
to the negligence in observing the
terms and conditions
 People’s life is at risk during the
events due to the unavailability of the
security guards. The children who are
enjoying in swimming pools and parks
are also at risk
3.2 PESTLE
Political: For the Hyatt Regency, strict policies of the government and the political unrest act as
a hindrance in the execution of the business.
Economic: Instabilities such as high rates of exchanges, price fluctuation, and inflation induces
the business person to set high prices for the services and rooms of the hotel (Arif, & Hossin,
2016)
Social: Social factors include income and lifestyle of the people, age and gender.
Technological: Adoption of the modern and latest technologies reflect the hotel’s advancement
of technology. An example of this is the availability of free Wi-Fi within the premises of the
hotel. This parameter of the technology supports the latest trend of being tech savvy.

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Environmental: Obeying to the environmental directives assists the personnel of Hyatt Regency
for contribution to the prevention of ecological diversity, one typical example of which is solid
waste management (Fraj, Matute & Melero, 2015).
Legal: Partnership with the statutory bodies and trade union members assists the personnel in
preventing illegal issues and scandals.
3.3 Sectorial influence on competitiveness within the industry
The profit margin and sales revenue will be improved by the introduction of discounts, schemes
and lucrative offers for the customers. The competitive end over the contemporary brands will be
achieved by the hotel by searching for innovation in the standard and quality of the services of
the business (Pereira-Moliner, Pertusa-Ortega, Tarí, López-Gamero & Molina-Azorín, 2016).
The use of Porter’s Five Forces helps in understanding the desired nature of the competition
which is important while indulging in fair transactions for the shareholders and stakeholders.
4.0 Strategies for organizational excellence
For achieving organizational excellence, developing strategies and managing the activities of
business on priority are needed by Hyatt Regency. Review of the present practices of the
business is important by proposing important changes (Lapian & Tumbel, 2019). Involvement of
the shareholders and stakeholders in the process of review can prove efficient in terms of
assessing their feasibility, appropriateness, and effectiveness. Opposing this, judicious and
effective utilization of the resources of the organization is important to enhance the activities of
the business. Staffs are required to be provided training for this about the improvement of service
towards the customers. Apart from these, the foods need to be tested in the laboratory which will
cater the appetite needs and health issues of the customers. Along with this, there is an urgent

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need to frequently test the internet services for preventing malfunctions and defects. To avoid the
complaints from the customers about the inferior services, hiring experts can prove effective
(Elbanna, 2016).
The managers can take post-training test that will help them to access their ability in making
practical application of their skills while executing work activities in the workplace. Availing
these tests can help the managers to improve the staff's performance and thus, allocation of the
jobs according to the ability of the staffs (Lu, Capezio, Restubog, Garcia & Wang, 2016). This
will help in generation of reliance, dependence, and trust among the guests about the services of
Hyatt Regency.
The personnel will be helped with the quality products by partnering with a team of research and
development. This can improve the stability in the relationships between the suppliers and the
personnel. For example, the hotel will be provided with delicate design tapestry by partnering
with fashion designers. Fusion foods can be served to the guests by collaborating with the food
retailers. Anyways, to test the presence of non-edible items in the foods produced, there is a need
to hire the expert.
To bring into the forefront the limitations in delivering the services, evaluation is quite vital
which is required to be done in the presence of the board of directors, staffs, shareholders, and
stakeholders. This evaluation will help the staffs to simplify the doubts in the operation of the
business; thus, invalidating the chances of flaws. There is a need to maintain the consistency for
executing the evaluation to upgrade the quality and standard of the business services. Usage of
templates can help the personnel to be conscious of the alterations made, and that is still left to
be achieved. The personnel with the help of this awareness can make estimates about the

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development in response to the proposed alterations. To achieve organizational excellence,
action plans can act as an agent.
To achieve the quality of the business, it is important to take feedbacks from the guests. The
personnel can reach to a larger section of the population at a particular time if the feedback forms
are uploaded in the social networking and official websites which will increase the reputation in
the foreign market (Berezina, Bilgihan, Cobanoglu & Okumus, 2016).

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References
Arif, T. M. H., & Hossin, M. Z. (2016). A comparative analysis of internal and external
environments between Hotel Hyatt, UK and Hotel the Cox Today, Cox’s Bazar,
Bangladesh. IOSR Journal of Humanities and Social Science, 21(6), 13-22.
Berezina, K., Bilgihan, A., Cobanoglu, C., & Okumus, F. (2016). Understanding satisfied and
dissatisfied hotel customers: text mining of online hotel reviews. Journal of Hospitality
Marketing & Management, 25(1), 1-24.
Collins, G. R. (2017). Key Planning Factors for Deploying Ubiquitous Wi-Fi Networks in
Hotels. International Journal of Tourism and Hospitality Management in the Digital Age
(IJTHMDA), 1(2), 18-31.
Elbanna, S. (2016). Managers' autonomy, strategic control, organizational politics and strategic
planning effectiveness: An empirical investigation into missing links in the hotel
sector. Tourism Management, 52, 210-220.
Fraj, E., Matute, J., & Melero, I. (2015). Environmental strategies and organizational
competitiveness in the hotel industry: The role of learning and innovation as determinants
of environmental success. Tourism Management, 46, 30-42.
Lapian, S. L. H. V. J., & Tumbel, A. (2019). Analysis of Green Marketing Mix Factors On Hotel
Industry (Study on Sintesa Peninsula Hotel Manado; Discovery Kartika Plaza Denpasar;
Hyatt Regency Yogyakarta; Grand Melia Jakarta). International Review of Management
and Marketing, 8(6), 112-121.

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Lu, V. N., Capezio, A., Restubog, S. L. D., Garcia, P. R., & Wang, L. (2016). In pursuit of
service excellence: Investigating the role of psychological contracts and organizational
identification of frontline hotel employees. Tourism Management, 56, 8-19.
Macdonald, S. (2018). Citizens of somewhere: How a cross-cultural discussion group offers
opportunities for intercultural understanding. Spark: UAL Creative Teaching and
Learning Journal, 3(1), 26-32.
Pereira-Moliner, J., Pertusa-Ortega, E. M., Tarí, J. J., López-Gamero, M. D., & Molina-Azorín,
J. F. (2016). Organizational design, quality management and competitive advantage in
hotels. International Journal of Contemporary Hospitality Management, 28(4), 762-784.
Wang, Y. C., & Chung, Y. (2015). Hotel brand portfolio strategy. International Journal of
Contemporary Hospitality Management, 27(4), 561-584.