Supply Chain Management and Logistics

SUPPLY CHAIN
Supply chain management and Logistics (Subway)

S u p p l y C h a i n M a n a g e m e n t a n d L o g i s t i c s P a g e | 1
Contents
Introduction................................................................................................................ 2
Subway Background................................................................................................... 2
Buying Behavior Segments........................................................................................ 2
Decision factors (How and What)............................................................................... 3
Product Selection........................................................................................................ 4
CSR Metric.................................................................................................................. 5
CSR Issues.................................................................................................................. 7
New Metric Evaluation................................................................................................ 8
Strategic Evaluation................................................................................................. 10
Staff Management................................................................................................. 10
Feasibility of new technology................................................................................11
Conclusion................................................................................................................ 11
References............................................................................................................... 13

S u p p l y C h a i n M a n a g e m e n t a n d L o g i s t i c s P a g e | 2
Abstract
The main objective of this report is to examine the CSR metric of the
organization named Subway. A part from this, the report also summarizes
marketing segments and buying behavior of the products offered by the
company.
Introduction
Subway is an American privately fast food company established in 1965 with
approximate 42,000 locations situated in more than 100 countries. Subway’s
major product is submarine sandwich, also called “Sub”.
Subway Background
The company’s goal is to position itself in number one in QSR i.e. Quick
Service Restaurant throughout the world by providing absolute taste in the
products offered. The major products offered by the company are submarine
sandwich, wraps, salad, paninis and baked food products. It also aims at
providing breakfast, muffins, and personal pizza in few markets in US.
Subway aims at adopting demographic and geographical market
segmentation to present its products more attractive to the targeted cluster
of customers (Harris et al., 2010).
Buying Behavior Segments
“Making their own Sandwich” is the main moto Subway anted their
customers to be known. This needs a different marketing mix strategy in
order to improve their product standard and demand in the market
(Harrington et al., 2017). The competitive advantage of Subway is the
operation carried out manually by their staffs which makes a unique
presentation in the minds of the customers.

S u p p l y C h a i n M a n a g e m e n t a n d L o g i s t i c s P a g e | 3
Geographic Demographic Psychographic Behavioral
2400 locations
outside US and
Canada
Age group – (18 –
39)
People living
healthy life style
tend to have
sandwich in their
daily diet.
Food safety is
one of the most
important factor
for the company.
Halal menu in
middle east
countries
The low fat menu
covering a
variety of subs
with 6 Grams of
Fat or less is
demanded
throughout the
world.
Subway aims at
delivering
healthy sub as a
meal in breakfast
Good Food
quality is one
second most
important factor.
Vegetable
without beef in
India
Kids Meal
includes Vitamin
Juices and Juices
Roll up
There are people
who aims at only
eating healthy
has the best
choice to but at
Subway
The suppliers of
the company are
restricted to
adhere Gold and
Regional
Standard Food
Safety and
Quality Policies
More Sauces in
America
Decision factors (How and What)
Today customers are more focused on ordering menu from their mobile
phones and getting their meals at the door. They are free to choose among
several options along with their features on the phone only. This need a