Strategic Management of Toyota

STRATEGIC MANAGEMENT

Table of Contents
MAIN BODY..................................................................................................................................3
OVERVIEW....................................................................................................................................3
A strategic analysis of the organization...........................................................................................3
Environmental analysis................................................................................................................3
Resources and competence analysis............................................................................................5
ANSOFF matrix of Toyota..............................................................................................................8
Recommendation...........................................................................................................................10
REFERENCES..............................................................................................................................12

MAIN BODY
OVERVIEW
The full name of the company is Toyota Motor Corporation which was founded in the year 1937
on 28 August. The president and representative director of the company is akio Toyoda. The
capital of the company on 31st March 2020 voice 635 billion yen. The main activities of the
business are production and sale of motor vehicles. In the year 2020 on the 31st March the
numbers off employees who are working in the company are 74132 and has around 364445
employees working with them around the world. The head office of the company is in honcho
Along with this it is also known as one of the world first automobile manufacturer to produce 10
million vehicles per year along with the production of 200,000,000 vehicle. Toyota is also listed
in largest company in Japan on the basis of market capitalization and revenue.
A strategic analysis of the organization
Environmental analysis
PESTLE ANALYSIS
Pestle analysis is used by the company to find out what are the external factors that will impact
the operations related to business model, market strategy and growth trajectory (Karlik and et.al.,
2017).
POLITICAL FACTORS: As Toyota is fast growing business of UK they have to face political
issues better related to uncertainty over Brexit. After does Brexit the company have to face
various issues that is they have to change their strategy and it is also resulted in increasing high
competition across the globe. The company also had to face Japan’s cold relations along with
China which is another factor that affected the activities of the business.

ECONOMIC FACTORS: As economic factors I related to different types of policies that are
related to economic growth in this the company have to face the issues that is related to border
tax and trade protectionist that was made by the policy at the time of trump administration. On
the other hand the company also has to face the impact that is related to emerging markets which
is regarding witness off strong economic growth.
SOCIAL FACTORS: Social factor is the main factor which is related to needs and desire of the
consumers as in today’s era the customer prefer more environmentally friendly transportation as
compared to normal one. In the countries like Saudi Arabia the woman’s are also allowed to
open the market of Toyota (Kim, 2018).
TECHNOLOGICAL FACTORS: As Toyota is the industry and machine company we have two
focus on more technological factors as it impacts direct the production of the business they have
to connect different technologies and that will give it’s user a good car experience along with this
there team also have to keep a strong focus on the research and development that is related to
new technology.
LEGAL FACTORS: Legal factors are related to different rules and regulations that are made by
the government at the time of exporting goods to the other country. The company has to follow
different regulation data related to hybrid and autonomous vehicles.
ENVIROMANTAL FACTORS: Environmental factors are related to using eco-friendly products
that company can make the products that are related to zero emissions or which have zero
pollution. They can also focus on the impact that is elected to zero casualties from traffic
accidents.
Porter five forces analyzes of Toyota
This is done by the company to find out the concern that is related to competition and by
beginning power of customers that is the strongest factor in automobile industry (Darning, King
and Tienari, 2017).
Competitive rivalry or competition (Strong force) The Company have strong competition Almost
compared to external factors which I mean contribution at the time competitive rivalry in the
industry data related to his aggressiveness, variety and differentiation of forms along with this it