Strategic Management: Evaluation and Planning of DHL

Strategic Management

Table of Contents
Introduction......................................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 2............................................................................................................................................3
PART A (1)......................................................................................................................................3
Performance Evaluation of DHL............................................................................................3
PART A (2)......................................................................................................................................4
Strategic Plan of Company..............................................................................................................4
Strategic Models of Company................................................................................................5
PART B............................................................................................................................................8
Conclusion.......................................................................................................................................8
References......................................................................................................................................10
Books and Journals...............................................................................................................10

Introduction
Strategic planning can be comprehensively referred to as the procedure of devising and
formulating strategic course of action by way of which an organisation can attain competitive
edge in the global market place. This procedure mainly encompasses the integration of several
departmental sections of the company and facilitation of effectual coordination among them.
This helps in accomplishing the goals and objectives of the entity in a timely manner (Chang,
2016). Strategic planning enables a firm to review its market environment and thereby
implement market strategies that can aid in competing with the rival firms in an effective
manner. The following report deals with strategic planning conducted in the premises of DHL
(Dalsey, Hillblom and Lynn). This is a well-renowned German organisation offering courier
related services to the people. The report covers the evaluation of organisational performance of
DHL in context of its external environment. It also includes the strategic plan undertaken by the
entity. Furthermore, it contains the importance of strategic tools in terms of attainment of
competitive edge in the market place. Lastly, reflection is presented on online learning activities
with innovative view within the strategic market place.
MAIN BODY
TASK 2
PART A (1)
Performance Evaluation of DHL
The aim of DHL is to render value added services to the customer base so as to transform
their experiences into something memorable. The organisation is encountering several issues in
the competitive landscape that arose because of external components. The intention of this
organisation is to attain a competitive advantage that can assist in development of stronger