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Report on Strategic Management in Dairy Industry

   

Added on  2020-05-11

14 Pages3444 Words53 Views
Running head: STRATEGIC MANAGEMENTStrategic ManagementStudent’s name:Name of the University:Author’s note:
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1STRATEGIC MANAGEMENTExecutive SummaryThis report sheds light on the business condition of dairy industry in New Zealand with specificreference of Open Country Dairy, the second largest milk products exporter in the world. NewZealand is an eighth largest milk producing country in the world with a small population of thiscountry leads to dairy farming. Open Country Dairy organisation takes supplies from local dairyand exports mainly to the Pacific regions, Africa, Europe, Middle East and America. Thecompletion in the market is limited and buyers' power is high in the industry. The externalenvironment of the organisation shows marketing lucrative as the political stability and economicboost help the organisation. More than 40,000 people are linked up with the organisation. Thesupply chain of the organisation is helpful to grow and resources and capabilities are utilisedeffectively by the management of the organisation. In this report, PEST + analysis with Porter’sFive forces have been conducted in order to identify the competitiveness and externalenvironment of the organisation. In this respect, the internal factors of the organisation have beenidentified with Value Chain analysis, VRIO framework and BCG matrix analysis. This reportprovides strategic options of making collaboration with nutrition based companies anddeveloping milk production facilities.
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2STRATEGIC MANAGEMENTTable of Contents3. Key Factors of internal environment...........................................................................................3Value Chain Analysis..................................................................................................................3VRIO analysis..............................................................................................................................4BCG matrix..................................................................................................................................54. Dynamic SWOT to develop three strategic options....................................................................75. Three strategic options.................................................................................................................9Evaluation of strategic options....................................................................................................9Recommendations..........................................................................................................................10Conclusion.....................................................................................................................................11Reference List................................................................................................................................12
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3STRATEGIC MANAGEMENT3. Key Factors of internal environment Value Chain AnalysisIn value chain analysis of Porter, there are two types of activities, one is primaryactivities and another one is supporting activities.Primary activities:In inbound logistics, it is involved with a relationship with the suppliers and these are theactivities that are required to receive and distribute products. Open Country Dairy chooses theirraw materials suppliers from different parts of New Zealand. Moreover, it has its own local firmswhere they develop a relationship with suppliers. In operation section, it requires transforminginputs into outputs of the products. Operations of Open Country Dairy are related to themaintenance, testing, assembly and packaging. In case of outbound logistics, this organisationcollects store and distributes the outputs through selling in across the globes (Chen & Kodono,2014). They use intermediaries in processing and scheduling. In marketing and sales, OpenCountry Dairy uses mainly word-of-mouth marketing and it is world’s second largest exporter ofpremium whole milk. The organisation provides services emphasis on mostly global suppliers inPacific regions, Asian countries, Africa and Europe. Secondary ActivitiesIn procurement, the organisation purchases milk products from local suppliers. It helps inmaintaining profit margins that include the milk. The labours of the organisation workaccordingly and the organisation is equipped with vast technologies and machines. In managingthe human resources, Open Country Dairy employees are motivated to work as organisation
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