Strategic Management Process PDF
Added on 2020-10-22
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Strategic Management
Table of ContentsINTRODUCTION...........................................................................................................................12. Organisation Objectives..........................................................................................................13. SWOT analysis........................................................................................................................14. Bowman's Strategy Clock.......................................................................................................35. Evaluation...............................................................................................................................56. Strategic Analysis....................................................................................................................67. Recommendation.....................................................................................................................7CONCLUSION................................................................................................................................7REFRENCES...................................................................................................................................8
INTRODUCTIONStrategic management process aid organisations in planning, monitoring and analysing allthe activities which are performed to meet the specific goals and objectives (Doz, 2017). In thisreport organisation chosen is Sainsbury's, is a largest chain of supermarket in United Kingdom.It is one of the successful corporation in retail market that offers a range of branded products, oncompetitive price rates.This report is going to analyse the objectives of a particular organisationand identify the major capabilities and weaknesses of respective company by using SWOTtechnique. Moreover, analysing Porter's five force model in order to know is industry analysis insame industry line. Eventually, evaluating its strategic direction, vision and mission strategyalong with suitability, accessibility and feasibility within a competitive environment. Further,providing recommendation and conclusion in order to grow and develop as well as attain highmarket share in competitive market place. 2. Organisation ObjectivesSainsbury's is one of the leading retailer store in United Kingdom it main aim andobjective is to survive and reclaim number one spot from their competitors by fulfilling all needsof customer's. Their value is to help customer in making healthier choice for such purpose theare working with their suppliers in order to grow with source of integrity by reducing water andemission pollution(Hit and Duane Ireland, 2017) Working with local community and involvingemployee's. For such instance they are aiming to exceed customer's expectation for fresh,healthy, tasty foods as well as safe in their lives every day. For this assistance they are focusingin delivering improve quality shopping experience for customer's with premium quality productat affordable price. 3. SWOT analysisStrength: Sainsbury's is one of the leading retailer in market of United Kingdom as theyare bring automation of activities through consistency quality of their products base on demandof customer's. Moreover, with the high skilled workforce through successful training anddevelopment session as they are investing in them so that their aims and objectives can beattained (HittIreland and Hoskisson, 2012). Apart from this, they are using their outboundlogistic such as wide super market coverage so that they can take opportunity and enhance theircompetitive position as their brand portfolio is extremely strong by expanding their business.1
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