Strategic Management of Lloyd Bank in Sri Lanka: A Comprehensive Analysis

STRATEGIC MANAGEMENT
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Table of Contents
1.0 Introduction..........................................................................................................................3
1.1 Explain the strategic purposes including core values, vision, mission, goals, and
objectives of the selected organization......................................................................................4
1.2 Identify, graphically present and analyze the concerns of stakeholders in relation to
strategic decisions......................................................................................................................5
1.3 Conduct an internal and external environmental analysis of the company. You may
perform PEST, Five forces, BCG/GE and value chain analysis to identify resources and
competences, distinctive capabilities of the business. Based on the analysis of above factors,
present the company’s SWOT...................................................................................................7
1.4 Critically discuss the generic strategy of the organization.................................................14
1.5 Analyze the growth strategies available to the organization. You may at least identify
three opportunities in which you could suggest the organization to grow with reasonable
justifications. These strategies may belong to substantive growth, limited growth or
retrenchment.............................................................................................................................16
1.6 Opportunities that would promote the substantive growth of the bank:............................20
1.7 Using strategy evaluation criteria, select an appropriate future strategy for the
organization form above alternative strategies. Explain briefly, the appropriate strategy
methods that can be used by the organization to execute the selected strategy.......................23
1.8 Conclusion..........................................................................................................................25
Reference list:...........................................................................................................................26
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1.0 Introduction
It is very important for a bank to create its strategies. This particular report based on the
strategic management of the bank named Lloyd bank. There are different strategic purposes,
which includes the mission goals, vision, values and specially manage the objectives at the
same time. This entire process of making a vision two things develop in most of the cases,
friendships and partnership worldwide basis. The existence of the bank depends on the
factors of its existence in the society according to the need of people. The financial
organization named Lloyd bank has what type of marginal commitment to achieve the role in
the significant time.
The objective factors such as the share of the market, the quality of the leadership in the
technologies and the innovation, the economical productivity and the quality of the product,
another important thing that one need to keep in mind that is the satisfaction of the customers.
The people who considered as the stakeholders they are the suppliers, current government,
shareholders and the union. Now each of the department of the stakeholders has their own
part to play to run the bank. While a company is there in the market and who is responsible
for the society, should have a contribution in the society. The suppliers unable to give the
supplies of those elements, which needed, to the bank, then the bank will face different kind
of problems while they will be serving the potential service users of the organization.
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1.1 Explain the strategic purposes including core values, vision, mission, goals, and
objectives of the selected organization
There are various strategic purposes, which includes the mission goals, vision, values and
specially manage the objectives at the same time. Each company have their own types of
strategies, here the selected bank is the Lloyd bank.
Vision
The vision of the Lloyd bank is to build an entire new model for the bases of those
independent investors and the general customers of the bank. This vision of the bank has its
own kind of improvements in terms of the development of the financial and accounts matters.
This entire process of making a vision two things develop in most of the cases, friendships
and partnership worldwide basis (Bryson, 2018). This will help to expand the business.
Mission
The existence of the business organization depends on the factors of its existence in the
society according to the need of people. It means that the organization (Lloyd Bank) plays
what kind of role in terms of providing them services and the kind of information, which they
need.
Objectives
It defines that the financial organization named Lloyd bank have what type of marginal
commitment to achieve the role in the significant time period which is allotted. It is the
ultimate result of the activity, which planned.
Values
There are few of the objectives of the objective factors such as the share of the market, the
quality of the leadership in the technologies and the new innovation, the economical
productivity and the quality of the product, another important thing which one need to keep in
mind that is the satisfaction of the customers, they must be satisfied. Otherwise, it is going to
effect the reputation of the company. While a company is there in the market and who is
responsible for the society, should have a contribution in the society. The time when they will
be able to make all this possible things, happen the Lloyd bank will be able to count them as
an important part of the economical growth (Keyes, 2016).
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1.2 Identify, graphically present and analyze the concerns of stakeholders in relation to
strategic decisions.
The contribution of the stakeholders is quite important as if the organization named Lloyd
bank. The people who considered as the stakeholders they are the suppliers, current
government, shareholders and the union. Now each of the department of the stakeholders has
their own part to play to run the bank. While following the policies of the bank, the
stakeholder can be legal people and individual or groups who have their own kind of
influence in the bank and the activities of the bank as well.
Meet their needs
(Suppliers)
Key Player
(Government and
shareholders)
Least Important
(Union)
Show Consideration
(Suppliers)
Figure 1: Matrix of strategic management
(Source: Created by the author)
 Meet their needs
The stakeholders considered as one of the most important people in term of running an
organization. Following the above model of strategic management matrix, it identified that in
order to meet the needs of the suppliers. When it suppliers be unable to give the supplies of
those elements which is needed to the bank, then the bank will face different kind of
problems while they will be serving the potential service users of the organization (Grant,
2016). Then the entire process of the organization is going to run in a bad condition.
 Key Player
The key player of the organization is the Government and shareholders. The current
government of Srilanka has their own kind of laws and legislation for all the banks of the
country, if they change any kind of laws and regulations in the terms of the sector of the
bank, then it is going to make problem in the entire process. For this reason, they are one of
the most important key players in the strategies of any organization. Another segment of
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Pow
er of
Stak
ehol
ders
Interest of Stakeholders

people who are the key players, they are shareholder. The bank named Lloyd Srilanka cannot
take any decision without these departments (Theaker, 2017).
 Least Important
Union of the bank considered as one of the less important department of the strategic matrix.
This particular department mostly handles the quarries and small decision of the employees
of the organization. The major reason after this is the basic aim of the organization is to fulfill
the needs of consumes, the organization should have the major concentration on that matter.
Anyway, the union kept in an organization to fulfill the few of the demands of the employees,
which is not that important every time.
 Show Consideration
There are departments of the stakeholders where the bank needs to show consideration. The
reason after this is, they fulfill most of the basic needs of the organizations. Once the
suppliers stop supplying the required materials then the entire organization will not be able to
run in a proper manner. This is why it is important to show some of the consideration to the
suppliers ((Macharis and Bernardini, 2015).
After having the code of the responsibility of the collective business, it decided by the bank
Lloyd that their approach should be able to make their stakeholders engaged and working, in
each of the segment. The groups and committees like the group board, the group of executive
committee and the leaders who are devotional decided that the relationship with the
stakeholders is very important if they want to run the business in a proper way. As an
example the relation with the employees of Lloyd bank, relation with the trade unions should
maintain their term with the suppliers of the bank. The business organization should always
engage the stakeholders and contact them on a regular basis for the sake of face-to-face
meetings and some of the regulation of few specific issues. This entire process is a part of the
bank’s agenda (Wheelen et al., 2017).
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