The Impact of Changing Technologies on Business Operations of Retail Companies in Global Market

Strategic Management or International
Business.

TABLE OF CONTENTS
RESEARCH TOPIC........................................................................................................................1
Aim..............................................................................................................................................1
Key questions...............................................................................................................................1
LITERATURE REVIEW................................................................................................................1
RESEARCH METHODS................................................................................................................2
3 KEY WORDS...............................................................................................................................2
TIMETABLE FOR WORK.............................................................................................................2
REFERENCE..................................................................................................................................4

RESEARCH TOPIC
The impact of changing technologies on business operations of retail companies
operating in global market
Aim
To investigate the impact of changing technologies on business operations of retail
companies operating in global market- A study of Marks and Spencer
Key questions
 How new technologies impact business operations of retail business in global market?
 What benefits are gained by company from advanced technologies when operating in
global market?
LITERATURE REVIEW
According to the view of Brotchie, Hall, and Nijkamp, (2017), technology can be referred
as methods, systems or devices which act as problem solving tool and are known as open-ended
advancement. With the technological innovation company can easily help in managing
innovation in products and services at low cost. It assists in managing innovation in existing
products by adding new features. Further, it helps the enterprise in managing systematic flow in
operational process and materials of firm. Changes in technology can put impact on the way,
companies operating their business in new market.
Hair, Wolfinbarger and Page, (2015) stated that technologies lead to affect the pace and
growth of business in global market. The advancement in technology has helped the business
organization in boosting sales of their goods and services at global level. According to opinion of
Baller, Dutta and Lanvin, (2016) global market are characterized through increase in mobility,
capital, research, design process, customers, etc. New technologies enable opportunities to
companies in order to carry out their business successfully in global market. Further,
technological development is considered as integral part of a corporation as it helps the
enterprise in managing successful business operations.
Kane, Palmer and Buckley, (2015) argued that relationship between new technologies
and developing markets has influenced the fundamental organizational structures and principles.
There are various types of business operations which are carried out in international market such
1