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PM303 : Strategic Management

   

Added on  2020-04-15

17 Pages3506 Words46 Views
Leadership Management
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Running head: STRATEGIC MANAGEMENTStrategic ManagementName of the universityStudent ID numberModule Code- Strategic Management PM 303Deadline-Author Note:
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2STRATEGIC MANAGEMENTTable of ContentsExecutive Summary.........................................................................................................................3Introduction......................................................................................................................................4External Environment Analysis.......................................................................................................5PESTEL Analysis............................................................................................................................5Industry Competition.......................................................................................................................6Porter’s Five Forces Analysis..........................................................................................................7Ansoff Matrix..................................................................................................................................9Figure No 1-Ansoff Matrix..............................................................................................................9Value Chain Analysis....................................................................................................................11Figure No 2- Porter’s Value Chain Model....................................................................................11Critical Argument of the Options..................................................................................................13Components of Internal Analysis..................................................................................................13SWOT Analysis.............................................................................................................................13Table No 1- SWOT Table..............................................................................................................14Business Level Strategy.................................................................................................................16References......................................................................................................................................17
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3STRATEGIC MANAGEMENTExecutive SummaryAs the title suggests the following report is based on the strategic management of a brandedgarments and sports apparels manufacturing organization. The report begins with a decentintroduction of the mentioned business organization and progresses with the discussion ofdifferent strategic aspects of the organization and has critically evaluated each and every modelsand theories that are provided here. The detailed critical analysis has been helpful for thesuccessful completion of the report.
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4STRATEGIC MANAGEMENTIntroductionThe current business environment with the emphasis on the ability to complete locallyand in the global markets companies must be able to respond to the rapidly changing conditionsof the market. The companies must be capable of seeking and developing different strategies thatwill help them to maintain a competitive advantage in the market. Vanity Fair Corporation is aapparel and footwear company that started its operations in America in the year 1899. Currentlythe company has more than 30 different brands under its belt and they are organized into fivedifferent categories. These categories fall under;a.Outdoor and action sportsb.Jeanswearc.Jeansweard.Sportswear and other recent brandse.Image wearThe main aim of the following report is to provide a critical analysis of the externalenvironment of the mentioned company to expand its business worldwide especially in China.The aim to expand its business in China is basically because of the upcoming Winter Olympicsto be held in the country in the year 2020. The success of the business will rest on theformulation of an efficient strategic plan of the business. The use of different strategic modelscan be of great help to the growth of the business of the organization.
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