2STRATEGIC MANAGEMENTTable of ContentsExecutive Summary.........................................................................................................................3Introduction......................................................................................................................................4External Environment Analysis.......................................................................................................5PESTEL Analysis............................................................................................................................5Industry Competition.......................................................................................................................6Porter’s Five Forces Analysis..........................................................................................................7Ansoff Matrix..................................................................................................................................9Figure No 1-Ansoff Matrix..............................................................................................................9Value Chain Analysis....................................................................................................................11Figure No 2- Porter’s Value Chain Model....................................................................................11Critical Argument of the Options..................................................................................................13Components of Internal Analysis..................................................................................................13SWOT Analysis.............................................................................................................................13Table No 1- SWOT Table..............................................................................................................14Business Level Strategy.................................................................................................................16References......................................................................................................................................17

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