Strategic Management: Analysis and Identification of External Environment

Strategic Management

Executive Summary
Strategic management is undertaken as the ongoing monitoring, planning, identification and
assessment of the requirements of company that tends to meet the prominent goals and
objectives. In regard of this, suitable changes in the overall business environment need that
company prominently assess their strategies towards the success. Moreover, this process is
helpful for company in terms of stocking of their present situation, chalking out suitable
strategies and also deploy them to identify the effectiveness of executed management strategies.
For this, the report leads to cover the effective analysis and identification of external
environment undertaking the overall identification of industry. Along with this, prominent
capabilities and resources are also identified with the help of VRIO and SWOT matrix.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
PESTLE Analysis...................................................................................................................4
Porter's five forces..................................................................................................................7
VRIO Analysis.......................................................................................................................9
SWOT Analysis....................................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Strategic management undertaken as the effective development of prominent goals and
objectives for the effective analysis of competitive business environment and also tends to
identify the internal features of an organisation which is useful in developing strategies. It also
tends to make sure the effective management and execution of significant strategies across an
organisation considering the growth and development. Strategic management is the effective
management which leads to undertake effective implementation and execution of prominent
objectives which are taken by the higher authorities and managers of an organisation and it also
based on the prominent resources considering the internal and external environment in which
company tends to operate its business functions (Dzwigol, 2020). Along with this, it is helpful in
terms of offering effective direction to entity and also tends to undertake particular objective of
company which is useful in developing effective rules and plans in order to accomplish effective
objectives.
To carry forward this report, Topshop is considered which is a British multinational
fashion retailer and deals in women clothing, shoes, accessories and make-up. It has around 510
outlets across the world and for which 300 are in UK. Company is situated in London, UK and
founded in 1964. The report tends to cover PESTLE analysis of the company and also conduct
effective analysis of overall industry. Company also tends to perform effective internal analysis
of an organisation with the help of VRIO analysis which depict the internal capabilities and
resources by summarising the effective strengths, weaknesses, opportunities and threats through
SWOT matrix by offering strategic advice to company.
MAIN BODY
PESTLE Analysis
PESTLE analysis is the framework which depict the effective analysis of macro
environmental factors which is helpful for the environmental scanning elements for the strategic
management. It is the important part of the external analysis in terms of organising strategic
analysis for prominent market research that tends to offer effective overview to the various types
of macro environmental factors which are taken into consideration. For this, effective strategic
tools are understood undertaking the growth of market that tends to decline for the business
position, direction and potential of operations (Schilling and et. al.,2019). This framework tends