Introduction 3 Aim 5 Discussion 5 Conclusion 8 Recommendations 9 References 12 Appendices 15 Introduction Pro-Go Pty ltd is an Australian based company, which indulges of manufacturing high quality cameras. They decided to up the notice that the customers are not satisfied with the performance of the products because the technology, which used while manufacturing is not upgraded and is not feasible by the end customers to use it as the price was quite hefty to bear.