Strategic Management: Analysis of H&M's External Environment, Industry Sector, and Resources

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
External environment.............................................................................................................3
Industry sector........................................................................................................................4
Resources and capabilities......................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Strategic management refers to the suitable development of the goals and objectives in
terms of surviving within the competitive business environment. It tends to analyse the internal
components of company which is helpful in developing suitable strategies by making sure that
management prominently implement the suitable Strategies for the success (Cescon, Costantini
and Grassetti, 2019). In order to carry forward this study H&M is considered which is a Swedish
company deals in clothing and also popular for the fast fashion in terms of women children and
men and founded in 1947. The report covers the prominent evaluation of both the external and
internal factors of business environment with the help of suitable approaches models and
frameworks.
MAIN BODY
External environment
PESTLE Analysis:
 Political: Undertaken the Global brand operation towards the several store at the global
level considered the prominent monitoring of political risk for H&M. In relation with this
company prominently have franchise stores in the market that become strength in order to
expand their business in various areas like Turkey Egypt and many more (Ketchen Jr and
Craighead, 2020). Besides this company also prominently monitor the political conditions
feasible for the stakeholders of an organisation.
 Economical: Besides from the negative impact of bread sheet it tends to brought that
currencies for the company and undertake the report towards the improvised sales which
is enhanced by 7% for the local currency. In 2016 it also grows around 10% and after that
it is converted into Swedish currency.
 Social: In this, consumers are prominently influenced by the media and advertisements in
terms of selecting their lifestyle and suitable Trends by which the new designs for the
fashion products. In terms of H&M it significantly announces the latest designs which is
useful in order to meet the suitable sales and revenues.
 Technological: H&M tends to consider their own app for the mobile devices in terms of
having effective use of H&M and consider its functioning that permit customers in terms