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Strategic Management - Sample Assignment PDF

   

Added on  2021-02-19

19 Pages5003 Words63 Views
STRATEGICMANAGEMENT

Table of ContentsINTRODUCTION...........................................................................................................................3Purpose of the report...................................................................................................................3Company overview ....................................................................................................................3Strategic challenges.....................................................................................................................3Vision mission, Goal and Objective............................................................................................3ENVIRONMENTAL ANALYSIS..................................................................................................4Macro environment analysis.......................................................................................................4Industry Issue..............................................................................................................................6CAPABILITY ANALYSIS ...........................................................................................................7Value Chain Analysis..................................................................................................................7Resource Audit............................................................................................................................9VRIO Analysis Model.................................................................................................................9PROPOSED STRATEGIES..........................................................................................................10Swot Analysis............................................................................................................................10Porter Generic Strategy.............................................................................................................12EVALUATION OF THE PROPOSED STRATEGIES................................................................13CONCLUSION.............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONThis report highlights the vision and the goal of the selected organization. Further this reporthighlights the Environment analysis of the environment in which company is dealing. Furtherthis report highlights the capability analysis of the selected organization and the strategy whichneed to be done in the company and the evolution of the strategy.Purpose of the reportThe main motive and the reason of conducting this report is to find out the strategic planning ofthe KL Kepong Plantation company as this is the company on which the report will layemphasis. This report will look at both the internal and external business environment in whichcompany deal.Company overviewKuala Lumpur Kepong Plantation company is the Malaysian based company with the specialityin the oil palm and rubber development in the country. The company is listed at the main marketBursa Malaysia security with market capital of the 26.7 billion (Perera, 2017).Strategic challengesThe challenges which are faced by the KL Kepong Plantation company is the slumping oilprices and meeting the timely achievement for the organization and bit of the governmentsupport is also influencing the performance of the KL Kepong Plantation company. As the KLKepong Plantation company in 2017 was very good as compare to the other year but it is not thatgood as compare to other company like IOI, SI ME plantation. KL Kepong Plantation ranked 3in the Malaysia. The main reason of all this challenges occurrence was the inaccurate whetherand the flexibility in the consumer demand in the market.Vision mission, Goal and ObjectiveVision statement or setting the goal for the business all are the function in the organisation whichstats the future desired of the business to be achieved by the specific period of time. Visionstatement is the document which generally includes this all purpose of the organization(Fozerand et.al., 2017). Vision statement of the KL Kepong Plantation is as follows:To gain the first position in the Malaysian market by the end of the one year.To lower down the cost of the company to get a big competitive advantage in the

market.To improve the company lank bank by procuring more land in the name of the companyto carry out company activityCompany will be using the different operational management tool to reduce the cost of thecompany the tool will be just in time or the lean production technique in the organization, andalso company will adopt the new tool and technique to improve the competitive position in themarket.This vision statement of the KL Kepong Plantation can be reviewed on the basis of the principleof three power Focus, Motivation and ClarityFocus: This statement of the KL Kepong Plantation is a focused statement as the main focusedof the business in to get the first place in the market and to reduce the cost of the product makingin the organization.Motivation: This statement of the KL Kepong Plantation is the realistic and unique statementwhich will motivate the employee to bring the organisation the success which organization isdesiring. As KL Kepong Plantation is trying to bring new technique it will help the employee inlearning the new skill which will motivate to work harder.Clear: This statement quiet the clear what the company is expecting form the coming year andalso with the specific period of the time.ENVIRONMENTAL ANALYSISMacro environment analysisMacro environment is the external or the out side environment of the organization which isoutside the control of the KL Kepong Plantation. PESTLE Analysis is the best way tounderstand the same:PESTLEFactorAnalysisPolitical FactorPolitical Environment of the Malaysia is always proved as a favourabledepartment only for the Oil Palm industry as it offers the following benefit.The political stability in the Malaysia and the lower level of thecrime rate in the country has helped the business in the positive wayas they have not to change the policy on the regular basis

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