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Strategic Management of Smooth Drinks Limited : Report

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Added on  2020-02-24

Strategic Management of Smooth Drinks Limited : Report

   Added on 2020-02-24

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Running head: STRATEGIC MANAGEMENTRunning head: CHRISTIAN PHILOSOPHY OF BUSINESSChristian Philosophy of BusinessName of the studentName of the universityAuthor’s noteStrategic Management
Strategic Management of Smooth Drinks Limited : Report_1
1STRATEGIC MANAGEMENTName of the StudentName of the UniversityAuthor’s Note:
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2STRATEGIC MANAGEMENTTable of ContentsIntroduction......................................................................................................................................2Discussion........................................................................................................................................21.1 Business Plan.........................................................................................................................2Revision of Main Components................................................................................................21.2 Ethics and Social Responsibility Plan...................................................................................6Creating jobs............................................................................................................................7Laws of Jurisdiction.................................................................................................................7Treatment of Employees..........................................................................................................7Non-Discrimination of Employees..........................................................................................8Conclusion.......................................................................................................................................8References........................................................................................................................................9
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3STRATEGIC MANAGEMENTIntroductionSmooth Drinks Limited is a Non-Alcoholic Beverages or NAB company. Thisorganization includes soft drinks and hot drinks. The soft drinks, commonly known as colddrinks, constitute of several non-carbonated or carbonated water, a sweeter and a distinct flavor(Ashurst, 2016). The classification of soft drinks is dominating the non-alcoholic beveragesindustry and it involves energy drinks, bottled water, juice, sports drinks and readymade tea andcoffee. The soft drinks are known as Liquid Refreshment Beverages or LRBs.The report outlines a brief description of the business plan of the Smooth Drinks LimitedCompany. The business plan comprises of the major components of Smooth Drinks Limitedcompany like the company description, industry analysis and trends, strategic position and riskassessment (Gollenia, 2016). The business plan also covers the competition, target market andthe marketing plan and sales strategy of Smooth Drinks Limited Company. The following reportalso covers a\n ethics and social responsibility plan of the company.Discussion1.1 Business PlanRevision of Main ComponentsCompany DescriptionSmooth Drinks Limited is a non-alcoholic beverages company. This organization widelyincludes hot drinks and soft drinks. Hot beverages include tea and coffee. Soft drinks orcommonly known as cold drinks, constitutes of carbonated and non-carbonated water, a
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