Strategic Management Analysis of A2 Milk Company

Running head: STRATEGIC MANAGEMENT
Strategic Management
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1STRATEGIC MANAGEMENT
Executive Summary
The report has thrown light on analysing the internal and external environment analysis of the
A2 Milk Company. From the SWOT and Porter’s Five Forces Model Analysis, it can be
identified that there are different threats and weaknesses of the company which can be
improved with the implementation of the long-term strategies as it will be beneficial for the
overall growth of the company.

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Table of Contents
Introduction................................................................................................................................3
SWOT analysis...........................................................................................................................3
Porter five forces model analysis...............................................................................................5
Long-term strategy with smart objectives for A2 Milk Company.............................................7
Steps of Implementation............................................................................................................8
References..................................................................................................................................9

3STRATEGIC MANAGEMENT
Introduction
The report throws light on analyzing the internal and external environment of the A2
Milk Company which will be providing insight to understand different opportunities and
threats which can be distressing the growth of the entire companynegatively. Proper creation
of long term strategy along with recommendations are required to be provided which will be
appropriate for A2 Milk Company to cope with the different difficulties. And solve them
appropriately.
SWOT analysis
Strengths
The different strengths are defined as the capabilities and resources of the firms which
can be utilized to design sustain the competitive advantage in the entire market.
Firstly,A2 milk company used to sell the different products which contained A2 beta-
casein protein as the elimination of the A1 protein was the most significant decision made by
them as many people did not have the capacity to digest the A1 protein(Zhao et al., 2017).
The brand strength along with capabilities of the A2 Milk Company is one of the
major strengths wherein Fonterra did not produce the A1 free products and with the help of
the partnership with A2 Milk Company, it has been helpful for Fonterra for fast track market
growth appropriately (Taha, 2018).
The increase in the price of the stock was the other strength of the A2 Milk Company
which was 27% that was the major advantage of the A2 Milk Company in order to sustain
their growth in the market through introducing the A2 beta-casein protein (Steiss, 2019).