Strategic Management: Key Principles, Organizational Relationships, and Global Team Management

This report provides a critical assessment of the key principles underlying strategic people management, organizational relationships, and different approaches to managing teams in a global environment. The analysis is based on a case study of J & J Furnishings, Ltd., a furniture company. The report highlights the importance of well-defined goals and targets, the facilitative leadership style of the organization, and the focus on innovation and meeting global standards. The report concludes that these factors have contributed to the growth and success of the organization.

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

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Introduction
It is extremely important for an organization to indulge in a lot of strategic planning and
management for the purpose of ensuring that the business process goes smoothly without much
problem. The utility of the planning process lies in the fact that it seeks to ensure certain key
organizational goals and also fulfill the achievement of certain organizational targets. They
involve the augmentation of the intensity of the job contentment of the employees of the
concerned organization, promoting of a hale and hearty and encouraging work culture for the
function of escalating the intensity of contentment of the recruits and boosting the output of the
organization for the function of ensuring both the happiness of the clientele as well as that of the
human resources and for the by and large expansion and progress of the organization. These
accounts for the basic goals and targets of an organization which it seeks to fulfill, and in the
following sections the importance of strategic management shall be demonstrated on the basis of
a case study.
In this particular report, the focus of the discussion shall be based on three key questions
which are as follows:-
- Critical assessment of the key principles underlying strategic people management

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- Critical assessment of the organizational relationships
- Critical assessment of the different approaches to managing teams in a global
environment
These key questions shall be answered in the following sections on the basis of a case study
which deals with the functioning of a chosen company.
Overview of the case study
J & J Furnishings, Ltd. had started their business venture of building and selling of home
furniture in the year 1965, in the city of Sydney, Australia. The business venture had been started
by two siblings named Jack and Jessica, which had led to the nomenclature J & J by taking the
first letters of their first names. Initially the business venture had started off with the building and
selling of home furniture in the year 1965 and later the siblings had added another line of office
space related furniture from the years from the middle of the 1980s. Over the last twenty five
years that company J & J had opened several furniture showrooms in several international
locations such as New York in the United States of America, London in the United Kingdom and
Tokyo in Japan which shows that the business venture had witnessed an expanse at foreign
locations away from Australia and is also an indication of the business venture of the company.
From the early years of the decade of the 1990s the company J & J had tended to increase the
rate of the sales by means of shipping the furniture that it produces, which comprised of general
furniture as well as those which could be uses as home decoration accessories to the distributing
firms all over the continent of Europe and also in the nation of the United States of America.
With the annual income of revenue which had summed up to be nearly at around $50,000,000
American Dollars, the owner siblings Jack and Jessica had been quite pleased about the fact their

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original small scale neighborhood furniture store had grown, developed and had expanded
overseas. As per the present system of ordering furniture at the J & J Furnishings company
typically is going about with the juggling of an average of about 130,000 units each year,
however the company J & J Furnishings is planning to add a line consisting of patio and also of
pool side furniture, so that their unit sales average on an annual basis tends to increase as per
their expectation.
As per the current times, the company J & J Furnishings has employed at around 200
employees who are spread over the various areas of functioning, or the departments, inclusive of
the ones dealing with the Research and Development, Manufacturing, Marketing, Sales, Human
Resources, IT, Accounting, Finance and Legal aspects of the company. The leadership team is
comprised of the company J & J’s founders, the siblings Jack and Jessica, and the directors and
the managers from each of the functional areas of the company. This goes as far as the overview
of the case study is concerned and this also serves as the function of providing a background
information of the company chosen for the sake of conducting the analysis. In the following
sections the critical analysis of the strategic people management, assessment of the
organizational relationships and the different approaches to managing teams in a global
environment shall be provided based on the performance and the management style of the chosen
organization.
Critical assessment of the key principles underlying strategic people management
There are three key strategic objectives and the fulfilment of the strategic objectives are
directly related to the fulfilment of the objectives leads to the fulfilment of the targets of the
organization. The three key strategic objectives are as follows:-

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- Increasing of the level of employment and advancing of the organizational elasticity in
order to make certain that the inculcation of the most pioneering business practices for
the purpose of creation of helpful and profitable prospects for the organization in the
cutthroat business environment (Alvesson & Sveningsson, 2015).
- Enlargement of an attitude and willpower that shall be helpful for the function of
construction of a strong and favorable organizational culture that shall be helping in the
enlargement and expansion of the organization (Bortolotti, Boscari & Danese, 2015).
- Development of the business performance for the sake of ensuring more increase and
progress and also for the ever increasing the customer base and meeting the employee
pleasure related requirements (Bortolotti, Boscari & Danese, 2015).
The strategic targets are as follows:-
- An augmentation of the intensity of the job contentment of the employees of the
concerned organization.
- Promoting of a hale and hearty and encouraging work culture for the function of
escalating the intensity of contentment of the recruits.
- Enhancing the service delivery of the organization for the purpose of increasing the rate
of customer satisfaction with the purpose of retaining them and also to make bigger their
number.
- Making the best and the most resourceful utilization of the accessible possessions for the
sake of deriving the greatest quantity of reimbursement out of them.
- Improvement of the mechanism and the strength of mind for the function of
administration of the occupation of the staff and also the problems experienced by them
in the association.

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- Boosting the output of the organization for the function of ensuring both the happiness of
the clientele as well as that of the human resources and for the by and large expansion
and progress of the organization (Bortolotti, Boscari and Danese 2015).
Thus these accounts for the importance of the strategic management in an organizational set
up and also the steps to be followed by the project manager. This accounts for the method in
which the goal of the strategic key management of the people in the chosen organization happen
and on critical assessment it has been found out that the approach of having a well defined goal
and target not just has been beneficial in the growth and development of the organization but has
also proven to be beneficial in terms of reconciling the vested interests of the company J & J
Furnishings, Ltd, be it at the managerial level, or the lower level employees or the ones at the
helm of affairs undertaking vital decisions for the company such as the ones dealing with the
Research and Development, Manufacturing, Marketing, Sales, Human Resources, IT,
Accounting, Finance and Legal aspects of the company. The approach of well defined objectives
for achieving specific targets has been the one employed by the company J & J Furnishings, Ltd
in order to embark upon people management.
These accounts for the tools and techniques which I shall be choosing as a project manager
to influence the project team, motivate the team members to work collaboratively, and impact the
project’s success as these are quiet balanced in their approach which is not all dictatorial and is
very much facilitative and democratic with regard to the exercise of power. The steps that I shall
be taking as a as project manager, to alleviate challenges faced by the project team before those
challenges grow so large that they damage the work environment or the final product shall be
that of first outlining the objectives of the organization and then fixing the targets accordingly as they
aspects are quite balanced and does not tend to compromise any of the stakeholders, either the

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organization, or the clients or the employees as all of them are inevitable for the benefit of the
organization and the compromise of one aspect shall have a cascading effect on other aspects of the
organization as well.
Critical assessment of the organizational relationships
Organizational Culture and the correct accomplishment of the goals of an organization is
contingent a great deal upon the efficient leadership and management and also in the course of
proficient commitment building. The organizational goal of building commitment is
tremendously significant for its continued existence and also for the benefit of maintenance of
both the clients and the recruits in good condition, and for that to make it happen it is
enormously compulsory that an efficient leadership style is followed which shall be ensuring the
deliverance of the organizational service as per the potential. Thus the accomplishment of the
organizational obligation happens through effectual leadership style. The effectual leadership
style that is followed by the chosen organization a furniture company by the name J & J
Furnishings, Ltd, can be characterized as very democratic and cooperative. With regard to the
style of leadership that J & J Furnishings Limited mostly had indulged based up on the case
study on the basis of their conclusion making tactic, it can be explained or categorized as the
facilitative decision making process which calls for a supportive, accommodative and
consultative approach. J & J Furnishings Limited had not employed any dictatorial approach to
attain at any pronouncement rather they had enabled the members of the association to have a
say significantly to the pronouncement making method (Bortolotti, Boscari & Danese, 2015).

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Critical assessment of the different approaches to managing teams in a global
environment
With regard to the Critical assessment of the different approaches to managing teams in a
global environment it can be said that the strategy used by the chosen company has been that of
innovation and of meeting the global standards and that has been manifested in the fact that the
chosen organization J & J Furnishings Limited had shown interest in keeping up with the spirit
of being sustainable and being careful about the environmental concerns which once again shows
that the organization is very much interested in expanding its business venture and also grow and
develop at the same time. This has been possible because of the efficient leadership style of the
organization can be explained or categorized as the facilitative decision making process which
calls for a supportive, accommodative and consultative approach. J & J Furnishings Limited had
not employed any dictatorial approach to attain at any pronouncement rather they had enabled
the members of the association to have a say significantly to the pronouncement making method,
hence this style of leadership shall also be followed by men in my leadership style as it has
proved to be beneficial for the chosen organization and has also been successful (Driskill, 2018).
Conclusion
Thus at the concluding section it can be said that the key principles underlying strategic
people management have been mostly the approach of having a well defined goal and target not
just has been beneficial in the growth and development of the organization but has also proven to
be beneficial in terms of reconciling the vested interests of the company J & J Furnishings, Ltd,
be it at the managerial level, or the lower level employees or the ones at the helm of affairs. With
regard to the organizational leadership it can be said that facilitative decision making process

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which calls for a supportive, accommodative and consultative approach and with regard to the
different approaches to managing teams in a global environment it can be said that the approach
has been of innovation and efficient leadership.

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References
Alvesson, M. & Sveningsson, S., (2015). Changing organizational culture: Cultural change
work in progress. Routledge.
Bortolotti, T., Boscari, S. & Danese, P., (2015). Successful lean implementation: Organizational
culture and soft lean practices. International Journal of Production Economics, 160,
pp.182-201.
Driskill, G.W., (2018). Organizational culture in action: A cultural analysis workbook.
Routledge.