Strategic Management: Methods, Leadership Style, Change Management, and Sustainability

This report explores strategic management in the context of Marks and Spencer, covering methods of development such as mergers, acquisitions, and alliances. It also discusses the leadership style, change management, and sustainability strategies of the company. The report concludes with recommendations for future growth.

Strategic management
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Background information of Marks and Spencer..........................................................................3
Methods of development.............................................................................................................4
Leadership style...........................................................................................................................5
Change management....................................................................................................................6
Sustainability...............................................................................................................................7
CONCLUSION................................................................................................................................8
RECOMMANDATION..................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Strategic management is involves setting objectives, analysing competitive environment
and internal organization. That is help to ensure about management roll out of the strategies
across organization. This is ongoing process and planning which is help to monitor and
assessment of the entire important element for organization in order to meet goals and objectives.
The present report is based on “Marks and Spencer” which British multinational retailer brand
company. The deals in various kinds of clothe, home product and food product. The report wills
analysis different methods of development by using strategic tool such as mergers, acquisition
and alliances. This will explain leadership style for company in order to managing changes. At
the end of the report will also highlight future sustainability strategy and further
recommendations for better growth in future.
MAIN BODY
Background information of Marks and Spencer.
Marks and Spencer is major British multinational retailer company with headquarter in
London. The company was founded in 1884 at United Kingdom by Micheal Marks and Thomas
Spencer. The company have their specialization in selling clothing, home products as well as
food products. This is also listed in London stock exchange and current have 959 stores across
the UK. Company have some brand such as Per Una, M&S collection and energy, Autograph
and Blue harbour (Drobyazko and et,al., 2019). Presently company have 80000 employees with
37.3 million net incomes. In the recent years, clothing sales of company have fallen whilst food
sales are increased in positive manner. The company also began to sell branded good. In 2012,
Steve Rowe finally becomes a director. Company is faced number of challenges one is
decreasing sales of product and services at market and another one is digital marketing. Most of
the companies are a use digital and online marketing in order to promote their product and
services at market place but M&S is not uses this. This is the biggest challenges for company.
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Methods of development
Business development is very important process which is implement strategies and
opportunity across organization for promoting growth and boosts the revenue of company in
positive manner. This involves pursuing great opportunity in order to help their business growth
and identifying prospects and converting more leads into the customers. In order to develop
business of Marks and Spencer here is use some strategic tools which are explains below:
Merger:
This simply means refers with the combination o two things specially companies to form
a new entity or more in another entity. This having control management responsibility is having
with both the companies. In that case, name and management of the both companies are retained
into the leverage equity of two brands which are working together. one of the best example is the
organization is planning to work together with the online grocery platform and high street retailer
was passed on in the year 2019 (Gomes and et.al., 2017). Looking at another merger which is
done at the market place with marks and Spencer which is been identified at the initial level of
the business which is joint with Amazon. Through that comp-any is able to provide various
products and services at market place in effective manner. This helped to provide effective and
valuable services to customers in market place.
Acquisitions:
Acquisition is refers with the processes in that one company can buy other company in
order to control this particular company (Grünig and Morschett, 2017). Marks and Spencer have
the effective and variety of merger for increase the market values with share. That is help to
expand their business in another country and nation, the acquisition was done by company in
2016 Zalamdo with the purpose of expanding business in other country like Germany. This
generally carriers with eliminate competition by absorbing competing company to expand their
corporate portfolio by retaining acquired company is independent entity. As per the case study, it
is important to make focus on another company and their strategy is help to develop their
business. That is effectively help to the improve customers base as well as improve complete
market area by covering of company in the long terms and in run practices.
Alliance:
Alliances is the another effective tool which is refers the relationship among people,
group and states that have joint together for gathering mutual benefits in order to achieve
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common purpose. As per the case study, management of M&S need to relations with another
state and country in order to sales their product and services is help to develop business again
after corona virus free situation (Zhao and Priporas, 2017). Some of the example of product
which is made the many of different types of clothes by connecting with another people is help
to make effective and valuable alliance and customers’ base. For that first time company made
brown skirt in 2016.
The best method of development for Marks and Spencer is Alliances by making best
relations with another country and states.
Leadership style
Leadership style is the action of leading a group of people and an organization (Nguyen
and et.al., 2017). Leadership is the ability to guide others without any forces into the direction or
decision which leaves then still feeling empowered and accomplished. This is the art of
motivating people and group to act toward achieving common goals. There are some different
leadership styles which are explain are as follows:
Transactional leadership style:
Management of Marks and Spencer is used transactional leadership style. The company
is committed with achieve company goals by ensuring about the high performance to maintain
constantly in its terms at each and every level. With the help of this, Steve Rowe is able to
increase efficiency of employees by motivating them by using reward system. This help to
improve overall performance of company in effective manner.
Transformational leadership style:
This is another leadership style which is also used by company in order to motivate their
employees in effective manner (Para-González, Jiménez-Jiménez and Martínez-Lorente, 2018).
With the help of this, people inspiring to be proactive in order to participant to development of
organization including motivation, sharing values and innovative idea. This leadership style is
the full range of leadership model. It is the type of the leadership style that is used for
organization. In this study, senior management is taking and consulting with the different
employee need within the organization to working in better manner. the case study is highlight
the initial stage when company is presents good at market place in effective manner and look for
expanding their business in taking effective decision according to same in market.
Laissez-faire leadership style:
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This leadership style is sometime is more effective and valuable for the company in
effective manner. As per this leadership style management have to make complete trust on their
employees are help to make good and healthy result of working. With the help of this leadership
style, marks and Spencer can empower employees by making complete trust them to work. That
is limited development and with the overlook critical company growth opportunity. This is
important leadership style is kept in check.
The best leadership style for Marks and Spencer is transactional leadership style which is
already used by company (Baškarada, Watson and Cromarty, 2017). Another one is laissez-faire
leadership style, as peer this management of M&S have to make trust on their employees and
their working style is help to achieve goals and objective of company in effective manner. With
the help of this employees are motivated to give their hard contribution in positive manner.
Change management
Change management is the systematic approach for dealing with transition and
transformations of an organization have goal, process and technologies. The main purpose of
changes management is to implementing the strategies for effective changes, controlling and
helping those people who are ready adopt changes with setting goals for working. As per the
case study, after corona virus various changes are comes at market place which can affect to
business of Marks and Spencer (Hayes, 2018). In that company need to make complete focus on
managing successful changes which will happens at market place in order to reduce their
effective from business.
The change management is very important and effective part for marks and Spencer
because through that management is able to make effective strategies for managing success at
market place in effective manner. In order to leading effective change if often associated with the
top management and especially a CEO, leading strategic changes in respective manner. this
concerns within the two level which are explains below:
Top managers:
 Envisioning future strategy, in that manager has need to ensure about the existing clear
and compiling vision for the future needs. That is help to make proper and effective
change management strategy for marks and Spencer. The main goals and objective of
company is accelerated change is that only the option. With the help of this strategy
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M&S is able to meet various people and know about their taste through digital ad online
marketing (Cameron and Green, 2019).
 Aligning the strategy is another part of change management in effective manner. Here is
important to communicate strategy with employee by motivated to changes are required
and needed and ready to delivery at company.
 Embodying change, here top manager seen to others and not least those within the
organization like stakeholder and outside. This helped to being associated with future
need and strategy. This is the stage where management analysis complete strategy and
apply this in working style. Here is company need to organize training and development
session for employees in order to giving training about working and increase uses of
technology which is used by company.
Middle managers:
Middle manager is typically seemed to implemented strategies which are building by top
management with strategic plan.
 Advisers to the top management on requirement for the changes in the given context
which are often with the market technological changes.
 Sense making strategy, in this manager is taking effective direction, but in that changes
made on basis of sense in specific manner (Lewis, Cantore and Passmore, 2016).
 Adjustment of strategic response as events unfold, customers and employees.
 Local leadership of change is with the middle managers have an effective role to aligning
and embodying change to do top management.
With the help of this, M&S is able to increase their sales of food, home and clothing
product at market place in effective manner.
Sustainability
Sustainability is the great ability to maintain at the certain rate and the level. This is help
to company M&S for again increasing sales of food and home product as well as clothing
products. There are explaining some sustainability strategy for M&S are as follows:
 Innovation: innovation is the most effective and important strategy which is help to make
increase sales of M&S products. New products and services help to provide additional
revenue stream through meeting with effective environment or the social needs (Clayton
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and Radcliffe, 2018). Make command on leadership market is help to build competitive
advantage.
 Build networking: building networking another important sustainability strategy is help
to create strong customer base for company.
 Invest more on digital and online marketing is help to reach out more customers in
effective manner.
CONCLUSION
From the above study, it had been concluded that the strategic management had been
very important part of the company. That helped to give complete new direction to company in
order to increase business. the report had describe some development method for company but
here has select one best that alliance by making relationship with other state and people.
Leadership style has been helped to motivate people n order to giving their hard contribution for
achieving goals and objective of company in effective manner. In order to management effective
changes within the company here had use force field analysis of company. At the end of report
also highlight sustainability strategies for more growth of company at market place.
RECOMMANDATION
As per the above discussion, here is including some recommendation for Marks and Spencer
which are help in their future growth in effective manner. Here is recommend to management
use online marketing and selling product is help to increase sales of product and services in
effective manner. This has create work in more effective manner because through customers are
get effective knowledge about products and services of company. Also, recommend for company
to build effective customer relations and make some changes in products as per customers needs
is help to attract more customers at market place. As well as motivate their employees by giving
reward is help to increase performance of employees in positive manner.
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REFERENCES
Books and Journals
Baškarada, S., Watson, J. and Cromarty, J., 2017. Balancing transactional and transformational
leadership. International Journal of Organizational Analysis.
Cameron, E. and Green, M., 2019. Making sense of change management: A complete guide to
the models, tools and techniques of organizational change. Kogan Page Publishers.
Clayton, T. and Radcliffe, N., 2018. Sustainability: a systems approach. Routledge.
Drobyazko, S. and et,al., 2019. Factors of influence on the sustainable development in the
strategy management of corporations. Academy of Strategic Management Journal.
Gomes, E. and et.al., 2017. Perceptions of justice and organisational commitment in international
mergers and acquisitions. International Marketing Review. 34(5). pp.582-605.
Grünig, R. and Morschett, D., 2017. Determining the Market Entry Modes. In Developing
International Strategies (pp. 105-123). Springer, Berlin, Heidelberg.
Hayes, J., 2018. The theory and practice of change management. Palgrave.
Lewis, S., Cantore, S. and Passmore, J., 2016. Appreciative inquiry for change management:
Using AI to facilitate organizational development. Kogan Page Publishers.
Nguyen, T.T. and et.al., 2017. Effect of transformational-leadership style and management
control system on managerial performance. Journal of Business Research. 70. pp.202-
213.
Para-González, L., Jiménez-Jiménez, D. and Martínez-Lorente, A.R., 2018. Exploring the
mediating effects between transformational leadership and organizational
performance. Employee Relations.
Zhao, S. and Priporas, C.V., 2017. Information technology and marketing performance within
international market-entry alliances. International marketing review.
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