Methods of Development in Strategic Management

STRATEGIC
MANAGEMENT

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
Background..................................................................................................................................3
Methods of Development............................................................................................................3
Leadership Style..........................................................................................................................5
Change Management...................................................................................................................6
Sustainability...............................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic management means analysing the factors in the environment and developing
effective objectives to increase the performance of the organisation effectively. Strategic
management provides opportunity to business organisation to improve the quality of resources
and gain higher productivity effectively. This report has brief information about methods,
leadership styles, change management and sustainable strategies of Marks and Spencer to
compete in the market and improve its quality of products and services effectively.
Background
Marks and Spencer was founded in 1884 in Leeds, UK. it is now a multinational retail
store chain which provide fashion products and food products to increase the market in the
world. Company has many subsidiary brands and label which increase the value of its products.
The main focus of Marks and Spencer is to develop high quality products and low price to
increase customer satisfaction effectively (Trigeorgis & Reuer, 2017). Due to increase in the
competition in the market company has developed effective marketing strategies and adopted
potential technologies to make better decisions and gain higher profits. This helped company to
grow and expand in the global market and compete effectively. Company is evaluated to have
around 11000 million Euros annual revenue.
Methods of Development
Marks and Spencer has developed effective information base which increases its
knowledge and experience to grow in the market and achieve its objectives effectively. Marks
and Spencer is very effective in providing better opportunities to community and improving
employment qualities. This attracted potential employees in the organisation to develop high
performance workforce and achieving the objectives of the organisation effectively.
Development is very essential for company to survive in the market due to high level of
competition globally. Retail industry and food industry is growing with the increasing the
population of the world which also impact the approaches made by the company to increase its
market share effectively.
Mergers