Strategic Management - Trios Sports Bar

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Author note

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Executive Summary
The report helps in managing the overall effectiveness of the SWOT analysis of the company
Trios Sports Bar. From the SWOT analysis, it has been identified that the different strengths
along with opportunities can be beneficial for improving the impact on the growth of the
company.

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Table of Contents
Summary from Assessment 1.....................................................................................................2
SWOT Analysis of Trios Cranbourne........................................................................................3
Analysis of Critical Issues Critical to Trios Sports Bar.............................................................6
References..................................................................................................................................8

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Summary from Assessment 1
Trios Sports Club is considered to be one of the sports bars which is located at
Cranbourne West and it was founded in the year 2000. Moreover, the club has an outdoor
wedding venue with stunning kind of view which includes tab area, gaming area along with
kids’ club. It is considered to be one of the award-winning racing club venue which has been
capable of properly attracting large number of customers. There are different products and
services that are being offered to various customers that are of high quality and it impacts the
growth of the company.
There is large area for gaming along with outdoor and indoor wedding reception areas
and playground for kids which helps in managing effectiveness. The target market includes
families as well as senior citizens which has been possible for creating family friendly
environment. There are differentiating features which includes spacious outdoor wedding
venue along with bistro terrace with stunning views. Trios has been positioned as low priced
and high level of experience hotel which impacted the effectiveness.
There are different competitors present such as Beretta Langwarrin Hotel along with
Amstel Club which impacts the performance of the company negatively. In such kind of
scenario, Trios Hotel needs to make the customers satisfied through implementing the
strengths. There are various modern as well as spacious bistro terrace for the customers to
make them feel comfortable and better equipment facilities which makes the bar more
attractive in comparison to competitors.

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SWOT Analysis of Trios Cranbourne
In the era of the complex business scenario, people prefer going to different sports bar
to the food along with large screen televisions which are showcasing sports entertainment.
These kinds of businesses are typically for remaining profitable and cash flow positively in
the different economic climate with high gross margins. With the help of SWOT analysis, the
strengths, weaknesses, opportunities along with threats can be analyzed which assists in
providing effectiveness in the services which are delivered by the company.
Strengths
Safe Environment- It is the first and foremost strength of Trios Cranbourne Sports
Bar wherein the bar is finely equipped with the capable security that includes surveillance.
The bar is planning for bringing in certain acts which will be effective in suiting nature of bar
which includes open mic night along with live coverage of the sporting events from around
the world (Wang & Reger, 2017).
Organizing of Events as per needs of Customers- It is the second element which is
considered to be the strength of Trios Cranbourne wherein it will be effective in catering to
the different needs of the specific group of target customers. It includes different families,
Gran Finale or the World cups (Shujahat et al., 2017). There is inclusion of catering to the
different functions for earning extra revenue that will be efficient in maintaining their brand
image in a successful manner.
Introduction of Vibrant Nightlife- It is the other main strength which has been
capable of making Trios Sports bar which makes them differentiate from the others.
Moreover, there are introduction of different sporting events which makes them different and

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it attracts large number of customers in the management of effectiveness (Phadermrod,
Crowder & Wills, 2019).
Weaknesses
High Operating Cost- It is the major weakness of Trios Cranbourne wherein it relates
to the rental expense, ongoing need and requirement for acquiring the inventory for food. Due
to the same, it impacts the growth performance of the company negatively and impacts the
overall generation of revenues of the company negatively as well (Leiblein & Reuer, 2019).
Offering of the Products and Services Already Utilised by Others- It is the other
weakness which impacts the performance of the company negatively as there are different
sports bar available in different locations which can be grasping the respective opportunity
and it can be impacting performance of the company negatively as well (Lasserre, 2017).
Opportunities
Expansion Opportunities- It is the first opportunity which can be attained by Trios
Hotel wherein the hotel can be investing in opening bars in the different areas which does not
facilitate the same. The sports bar has the opportunity to offer the different customers with
the different kinds of opportunities which can be impacting their growth in a positive manner
(Koseoglu, 2016).
Location of the Sports Bar- It is the other major opportunity which can be treated as
the positive factor wherein it can be made adjacent to the different central locations wherein
it will be helpful for the betterment of the services. These are considered to be the major
opportunity which can be impacting the performance efficiently and improve their position in
the market as well (Gürel & Tat, 2017).

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Increase in Popularity- It is the opportunity which can be adopted by the company
Trios Sports Bar as they are one of the kinds in combining cultures along with entertainment
in the area which will be suitable in improving their performance in comparison to the other
competitors present in the market (Ethiraj, Gambardella & Helfat, 2016).
Threats
Competition- There is high level of competition present in the Sports Bar market and
it impacts the performance of the company in a negative manner. There are competitors such
as different bars and other coffee shops which can be impacting their performance negatively
as it impacts their performance negatively (Bettis et al., 2016). The high level of competition
from such companies impact the growth prospects of the company and it impacts the growth
prospects negatively. In the competitive business era, the pricing and the promotional
activities are the two major aspects which needs proper guidance as it can be impacting their
effectiveness and the entire growth can be stagnated due to the lack of proper efficiency in
the management of the services.
Inclusion of Different Regulations- There are different regulations included in the
bar shops which are present in the world and it impacts the performance of the company
negatively. In such scenario, there are regulations regarding alcohol, sanitation and age which
needs to be maintained as there can be impact of the same on the performance of the
company negatively (Bergh et al., 2017).
Underage Drinkers- There are different kinds of threats which can be impacting the
performance of the company negatively as there can be regulations which are not being
maintained and it impacts the brand image and value of the company negatively. In such
scenario, there should be inclusion of different kinds of regulations which needs to be

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maintained effectively for improving their performance and it will be creating high
importance on the effectiveness (Bergh et al., 2016)
Therefore, from SWOT analysis of Trios Sports Bar, it can be analyzed that there are
different kinds of issues which impacts the performance of the company negatively and on
the other hand, there are few aspects which are considered to be the strengths and
opportunities which will be improving the performance of the company in a positive manner.
PEST Analysis
Political First loophole is related to increase in
budget in duty related to alcohol which
can be creating pressure on Trios
Cranbourne and it will be impacting
their business
There are different changes along with
reforms of licencing laws in line with
policy related to government which can
be impacting the business
Economic The disposable income of the individuals is
high and it is one of the positive aspects for
Trios Sports Bar to run their business in
Australian economy
Moreover, there are cut price related offers
for alcohol in the supermarket related

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promotions
Social The culture of Australia is pub cantered of
the social life for meeting and gathering
with friends
It is considered to be the demographically
increased local student related population
which will be effective for the company as a
whole
Technological In Australian economy, there are different
high level technologically advancement in
delivery of the chilled beer along with other
items
Increased level of advertisement for alcohol
brands with the help of social media
Analysis of Critical Issues Critical to Trios Sports Bar
From the SWOT analysis, there can be two major issues which are critical in nature
and they need proper attention to be provided which will be helpful for reducing the impact
of the same.
Firstly, high level of competition is the major element which needs to be analyzed in
a proper manner by Trios Sports Bar as due to high competition present, the company may
not be able to perform well in the market and their growth will be stagnated. Competitors will
be trying to win the market share through cutting costs, improving efficiency along with

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lowering the prices of the different products and services which can be impacting their
growth patterns to a great extent (Aguinis, Edwards & Bradley, 2017).
There can be difficulty in attracting the target audience as there are different
customers present in the market and managing and meeting the different preferences of the
customers are not possible at the same point of time. In such scenario, the Trios Sports Bar
can face high level of difficulty in managing their performance and it can decrease the level
of profitability and market share to a great extent.
The other critical issue which can be seen is the problem related to the fact that Trios
Sports Bar is restricted to just few places and it is not effective marketing strategy which has
been undertaken by the company. It is one of the major weaknesses which can be impacting
their growth prospects in the market as it will be impacting their profitability. Trios Sports
Bar is not available in various locations which can be affecting their growth patterns and due
to which their brand image can be declined as around the world, the customers are not aware
of the brand and the products which are being sold by them. As multiple players are catering
in the entire market, therefore, it will be becoming highly difficult for the company to spread
their brand image and awareness among the customers through not expanding their business
operations.

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References
Aguinis, H., Edwards, J. R., & Bradley, K. J. (2017). Improving our understanding of
moderation and mediation in strategic management research. Organizational
Research Methods, 20(4), 665-685.
Bergh, D. D., Aguinis, H., Heavey, C., Ketchen, D. J., Boyd, B. K., Su, P., ... & Joo, H.
(2016). Using meta‐analytic structural equation modeling to advance strategic
management research: Guidelines and an empirical illustration via the strategic
leadership‐performance relationship. Strategic Management Journal, 37(3), 477-497.
Bergh, D. D., Sharp, B. M., Aguinis, H., & Li, M. (2017). Is there a credibility crisis in
strategic management research? Evidence on the reproducibility of study
findings. Strategic Organization, 15(3), 423-436.
Bettis, R. A., Ethiraj, S., Gambardella, A., Helfat, C., & Mitchell, W. (2016). Creating
repeatable cumulative knowledge in strategic management: A call for a broad and
deep conversation among authors, referees, and editors. Strategic Management
Journal, 37(2), 257-261.
Ethiraj, S. K., Gambardella, A., & Helfat, C. E. (2016). Replication in strategic
management. Strategic Management Journal, 37(11), 2191-2192.
Gürel, E., & Tat, M. (2017). SWOT analysis: a theoretical review. Journal of International
Social Research, 10(51).
Koseoglu, M. A. (2016). Growth and structure of authorship and co-authorship network in
the strategic management realm: Evidence from the Strategic Management
Journal. BRQ Business Research Quarterly, 19(3), 153-170.

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Lasserre, P. (2017). Global strategic management. Macmillan International Higher
Education.
Leiblein, M. J., & Reuer, J. (2019). Foundations and futures of strategic
management. Available at SSRN 3396754.
Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-performance analysis
based SWOT analysis. International Journal of Information Management, 44, 194-
203.
Shujahat, M., Hussain, S., Javed, S., Malik, M. I., Thurasamy, R., & Ali, J. (2017). Strategic
management model with lens of knowledge management and competitive
intelligence. VINE Journal of Information and Knowledge Management Systems.
Wang, X., & Reger, R. K. (2017). Rolling the dice: What methodological choices maximize
chances for publication in premier strategic management journals. Methodological
Challenges and Advances in Managerial and Organizational Cognition, 2, 315-344.