Strategic Management in the Fast Food Industry

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAINBODY....................................................................................................................................1
1).Factual description of the business:........................................................................................1
2).Analysis of the current strategy of the business drawing on the frameworks........................2
3).Clear proposal for change.......................................................................................................4
4).Reassurance............................................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Strategic management relates with the ongoing process of planning, monitoring and
involves with policies and practises. Analysis and assessment of all requirement and necessities
relates with an organisation by attaining all the objectives through proper strategic formulation.
Its basically involve with implementation and formulation of prior goals and activities which will
be done by the top managers on behalf of their owners(Ketchen and Craighead, 2020). By
analysing the internal as well as external factor an organisation will going to plan for proper
strategic approach to deal with them. These process includes practise, tactics and policies which
are necessary in managing the business operation in large and with quite effective manner. The
basic principle which is considered under strategic management is that by creating valuable and
unique position into market through achieving the organisation objectives in regular manner.
This process of developing the strategic planning completely based on organisation operations.
The below report is based on Hungary Jack's Ltd is an Australian company of fast food which is
a franchise of burger king corporation. This fast food company is fully owned subsidiary of
competitive foods Australia. Having an industry type is restaurant,numbers of employees
working in this food corporation is approx 16,500 with appropriate website handling. Below
report considered with topic description of this fast food corporation, current strategies of this
food industry, proposal for strategy change.
MAINBODY
1).Factual description of the business:
Hungary Jack's is basically an Australian fast food company which is the franchise of
burger king corporation (Leiblein and Reuer, 2019). Its completely a owned subsidiary of
Australia competitive food, this fast food company having the aspect of restaurant industry type
and the founder is Jack Cowin. This food company owns and operates or having the sub-
licensing of all of the Burger king restaurant in Australia. They are operating in approx 400
locations across the Australia, this fast food industry is considered with second largest franchise
of Burger king. This fast food company is responsible for licensing of new operators who
operates their own stores and operating all the activity related to standards. Having their
headquarter in Sydney, New South Wales, Australia, CEO of this food restaurant is Chris Green.
As this food industry deals internationally they are attaining the value of proving the quality
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