Strategic Management

Strategic Management

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
Apply Porter Five Force model in respective organisation.............................................................3
Discuss VRIN, Value chain & BCG matrix as tool to access internal situation of company to
examine competitive advantage ......................................................................................................4
Design a strategic map to access competitors position in market ...................................................8
Construct a DPM to assess firms strategic business units ............................................................9
Elaborate on core competencies & distinctive competencies of firm ...........................................11
Examine two feasible internationalization strategies which can be adopted for entering into
foreign market................................................................................................................................12
Identify business strategy to be adapted for new product to gain competitive advantage.............13
CONCLUSION..................................................................................................................................14
REFERENCES...................................................................................................................................15
Books & Journal:...........................................................................................................................15
INTRODUCTION
In corporate world, business sector is becoming wider and broader which give rise to
competition. Strategic management is defined as process of setting objectives, goals, tactics with

aim that management get involved with these strategies (Bouncken, 2018). Main purpose of this
report is to understand the concept of strategic management within a organisation. Samsung a
multinational conglomerate headquartered in South Korea. The company is located globally and
deals consumer electronics, manufactures smart devices etc. It has number of competitors such as
Apple, Xiomi, Vivo, Oppo, One Plus etc. This report comprises of Porter Five force model, Value
Chain, VRIN & BCG matrix, strategic map, DPM, core competencies, organisational culture of
company, internationalization strategies and business strategy.
MAIN BODY
Apply Porter Five Force model in respective organisation
In business sector it is essential to be aware about competitive forces that can affects and
shape the business. It is important to focus on market & competitors so that organisational
objectives are achieved properly (De Moortel, 2018). Porter five forces is a model which is used by
enterprise to examine the competitive market. In relevance Samsung, they are being considered as
biggest innovative company and their new product which is Samsung galaxy S21 is going to be
introduce and also more new S series product line will be expanded company.
This framework includes five type of forces which affects the business environment & are
given as follows-

Power of buyers- In this competitive force, the power of buyer is moderate because
Samsung has wider variety of options from they can select the most appropriate one. It is often seen
that buyers target many companies with aim of after sale service. In relation with Samsung, they are
mostly dependent on customer's loyalty towards a brand. With boycott of product of China,
customers are moving towards Samsung products (Diharto, 2017).
Supplier's power- Suppliers are those which are provides resources to firm, make available
product in market. Without vendors, it is not possible for entity to carry out their product or service
in market properly. Power of supplier is more when there is more demand, smaller market etc. In
relation with chosen firm, they power of supplier is more because of more demand of product in
market. (Ferreira, 2017).
Threat of substitute products- It is another competitive force in which existing product is
being substitute by other products available for same features, specification, price etc. In case of
electronic industry, the heart of substitute is increasing at rapid scale. In reference with selected
entity, their products can be substitute by many other manufacturers like, One Plus, LG, etc.
Degree of rivalry- In this competitive force, intensity of competition in market is analysed.
The degree of rivalry of electronic industry is also enhancing such as Samsung has many
competitors like One Plus, Apple, Oppo, Vivo, Xiomi etc. The degree of rivalry increase prices of
products at higher level. Mostly Motorola & Dell are being considered as top most rivals of
Samsung which are rolling out electronic industry.
Threat of entry- Then arise competitive force of threat of new entry in which new
companies in market affects the business of company at wider scale. Due to rise of small, mediums
large manufacturers, it is difficult for new enterprise to survive in market. In relevance with
Samsung, threat of new entry is low because entering into a electronic sector is difficult because of
involvement of legal factors.
Discuss VRIN, Value chain & BCG matrix as tool to access internal situation of company to
examine competitive advantage
Value chain- It is framework or a tool which is used by enterprise to examine the internal &
external activities that can create competitive edge in global market. It includes two type of
activities primary and secondary activities which are described below-