Strategic Management: Internal and External Analysis of Apple and Samsung

strategic management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Internal Analysis ........................................................................................................................3
External Analysis........................................................................................................................6
The competitive Environment.....................................................................................................8
Challenges and Opportunities...................................................................................................11
RECCOMENDATION and CONCLUSION................................................................................13
References......................................................................................................................................14

INTRODUCTION
Strategic Management is all about making the suitable business strategies to meet the
overall business objective. Strategic management involve planning, monitoring, analysing and
assessing the business situation and based on that make an effective and efficient strategy to
meet all the objectives of the business. This report includes the internal as well as the external
analysis of the company. In this report all the factors associated to the competitive environment
will also be reported in brief. All the challenges and opportunities will also be a part of this
report. In this report Apple and Samsung both companies are taking as an organization for this
report. Apple was established in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne.
Headquarter of the company located in California, US. Apple is a company that deals in
computers and telecommunication related products. Samsung was founded in 1938 by Lee
Byung-chul. Headquarter of the company located in Seoul, South Korea.
MAIN BODY
Internal Analysis
Internal analysis is about the strength, weakness, opportunities and threat of the company that
can also be denoted as the SWOT analysis of the company.
SWOT of Apple
Strength:

 Apple company has a worldwide store that gives the huge boost in its customer base.
 Apple company carry the strong brand image between all the technology enthusiasts that
create immense faith among all its customer base.
 Strong brand image carry the potential of high range of profit margins.
 Innovation at a constant basis is a big strength for Apple.
 Multiple product line gives plenty of choices to its customer base.
Weakness:
 Apple has the limited distribution channels that blocks the market for the company.
 Apple products are much expensive as compare to other competitors and that result into
reducing customer base.
 Because of the rates Apple has a huge dependency on the business class and uper middle
class background peoples.
Opportunities:
 Apple carries the immense opportunities in creating new customers by extending its
distribution networks across worldwide.
 Apple has seen the increasing trends of its customer base in recent years because of the
strong brand image and that boost to more opportunities in the market.
 Apple can enhance its existing customer base by entering into new segments or new
product line.
Threat:
 Laws of different countries become threat sometimes for multinational company like
apple such laws might not be suitable for the company's policy.
 Competition is a huge threat in the telecommunication sector because of the multiple
options available for the customers in the market.
 Big companies always has a threat of reducing market share that turns into negative
impact on company's brand image.
SWOT of Samsung
Strength: