SWOT Analysis and Action Plans for Apple Company

Case study of Apple
company

Table of Contents
INTRODUCTION...........................................................................................................................1
Swot analysis of Apple...........................................................................................................1
Desired outcome.....................................................................................................................2
Three action Plans..................................................................................................................2
Evaluation of each action Plan...............................................................................................3
Preferred action Plan..............................................................................................................3
Discussion...............................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES ...............................................................................................................................5

INTRODUCTION
Apple is a renowned hardware and software company which is known for series of its
products such as iPhones, iPad or computers and the innovative strategies for its operations. It
was founded by Steve Jobs and Stephen Wozniak Jobs in 1976 as apple computer company of
which the headquartered is located in California. Apple holds 27.37% share in mobile devices in
the market which is second highest as compared to other companies(Strielkowski and
Chigisheva, 2018). It operates product designs or development, sales, marketing and the supply
chain of the company along with its other business area.
Swot analysis of Apple
A swot analysis is a framework of strategic decision making where it identifies its strength,
weaknesses, opportunities and threat which are discussed as under:
Strength Weaknesses
Brand Value: Apple is a well known brand all
over the world because of its its advanced
features and unique designs. It provides its
customers high Quality products which
increase their experience.
Innovative Products: Apple adopts innovative
strategies which bring different products line
with enhanced applications and features.
Design and Technology: The product designs
of Apple are always specific and elegant
because of its technology that provides good
performance to the customers.
Financial Strength: The company is
financially strong which enable it to make
investment and research to develop its products
or services.
Expensive products: The products of a
company are highly expensive or luxury that
target middle or upper class customers only .
Limited Market Share: The company has
limited market share because the products are
not reachable to the lower income
customers(Cheng, et. al.,2021). The luxury
products are not affordable by the customers
which reduces the market share of an entity.
Incompatibility: When the customers buy its
products so they have to remain stay with the
particular software. Apple does not allow third
party software which is most important
concern for the company.
Opportunities Threats
1