STRATEGIC MANAGEMENT INTRODUCTION.3 MAINBODY.3 PART 1.3 STRATEGIC MANAGEMENT INTRODUCTION.3 PART 1.3 STRATEGIC MANAGEMENT INTRODUCTION.3 PART 1.3 STRATEGIC MANAGEMENT INTRODUCTION

STRATEGIC-
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAINBODY ...................................................................................................................................3
PART 1 ...........................................................................................................................................3
Determine recent economic, social, political or technological trends that significantly affects
company......................................................................................................................................3
Staffing strengths and staffing weakness and two examples in the organisation.....................4
Explain with example of market penetrations, market development & product development
along with strategies....................................................................................................................5
In BCG matrix would question mark quadrant or cash cow quadrant be more desirable?
Explain four limitation of BCG matrix.......................................................................................6
If you owned or opened three restaurants after graduations, which would be the viable
organisational structure s functional or divisional? Why?..........................................................8
PART 2 ...........................................................................................................................................8
Determine mission and vision of selected firm and analyse its 9 components of mission are
fulfilled or not. If not then determine the missing component & frame an ideal mission
statement for company................................................................................................................8
SWOT analysis of Tesco company.............................................................................................9
Determine short, medium and long term objective of company...............................................11
Strategies to be implemented in order to accomplish the above mentioned objectives............12
Potential challenges while implementing all suggested strategies............................................13
CONCLUSION..............................................................................................................................13
.......................................................................................................................................................13
REFERENCE.................................................................................................................................14

INTRODUCTION
Strategic management is ongoing process which includes planning, monitoring, analysis
and assessment of all essential for a company in order to meet goal or objective of company.
Changes in business environment will require company to constantly assess their strategies so
that they will able to gain achieve success (Carayannis, 2018). In order to explore all term that
are related with the strategic management a company is selected for the better understanding and
that company is Tesco PLC. Which is a British multinational groceries company. They are the
third largest retailer across the world. In this present report discussion about PESTLE, SWOT,
BCG along with many other models is carried out as all these are relies on strategies.
MAINBODY
PART 1
Determine recent economic, social, political or technological trends that significantly affects
company
The aim of every business organisation is to run their operation smoothly by considering
all business environmental factors as it includes various external and internal component that
may hurdle the operation of company. In relevance to this some factors that hampers the
operation of Tesco company are as follows:
Political: It includes government supports, provides, enhancing skills of working
populations could be that factors which may hamper the performance of Tesco company.
Government support which has creates routes that can do down (Okumus and et.al., 2019).
Direct or indirect support of government means Fiscal policy which is connected with the tax,
vat and corporations tax. For instance if Tesco company took loan from governments which is
approximately 1000 euro with interest 5%. then they have to pay 1150 euro. The level of
taxations changing means Tesco have to pay tax to government so that governments could
provide services foe general public.
Economical: Tesco is a big retailer firm which has expands its business line from food to
toiletries, households clothing and electronic. In which economic factors affects the profitability
and product cost of company. Unemployment is one economic factor which majorly affects
profitability of company as it is not in controllable and it hinders the overall performance in both
local and international markets. Other economic factors that hampers operation of Tesco are

demand & supply, competition, labour cost, market collapse, innovation, threat of substitution
are economic factors as the market shares of this firm is reduces due to advancement in
technologies it has been analyse that threat of substitution is major economic factors which
creates lost of negativity for Tesco
Social: There are many social factors which affects activities of Tesco. Some of social
factors are birth rates, gender, education& skills, household income, religions, attitudes to male
and female workers (Bryce, 2017). For instance. The birth rate is continuously increases which
give opportunity to them for selling children toys or product in order to open a new market
which is long run and that eventually creates more profit. Along with this they are also focus on
educations for this they sell school uniforms for children of primary school. Religious could also
affects the function of Tesco company as an incident was evolved the religion of “Jedi” when a
Jedi church was founded, it thrown out of Tesco in order to refuse to remove his hood.
Technological: Advancement in technologies majorly affects business activities of firm
for this it is vital for Tesco to keep up with changing technology. Tesco has been use various
aspects of retailing and become successful too. Online shopping, social media promotions are the
parts that may influence more consumers by offering technical benefits. They have recently
announced that they will pair up with Amazon Go in order to create new technology for ashier
less billing. This aids consumers to saves time by evading long queues this reduces carbon
footprint too.
Staffing strengths and staffing weakness and two examples in the organisation
Staffing is a process in the management for the selection of the best candidates and appoint
them for a particular job profile. By this way utilizing their skills and provide them job training.
This process help to manage human resources and not financial resources. Staffing is the process
to maintain human relationship (Peppard and Ward, 2016). Staffing have some basic functions
like manpower planning, selection of employees, training and counselling and evaluate
performance of the employees, safety and health, maintain healthy relationship, make suitable
compensation policies.
Strength and weakness of stuffing
Productivity of an organization depends on managing proper staffing level. Their are
several strength to use the staffing in the organization such as