Strategic Marketing: Standardisation and Adaptation of Marketing Mix

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Added on 2023/02/02

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This presentation discusses the importance of strategic marketing in Tesco and explores the concepts of standardisation and adaptation of marketing mix. It also explains the customer-based brand equity model and the role of integrated marketing communication methods. The presentation provides insights into measuring marketing success and concludes with the significance of effective strategic marketing in increasing brand value.

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Strategic Marketing: Standardisation and Adaptation of Marketing Mix

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