Strategic Marketing: Building Differentiation and Business Opportunities

Strategic Marketing

EXECUTIVE SUMMARY
Strategic marketing is one of the most important kind of tool that helps in building the
differentiation effect in products and services by relying on organisational strength to provide
better kind of services to the end users. it is the plan of an organization to turn organisational
target people into the consumers to gain sustainability in potential manner. respective report is
based on the Ashanti marketing solutions to enlarge business opportunities by entering into the
new marketplace. while entering into the new market with new products need to build the
strategies and tactics to pace towards the definite path.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................5
MAIN BODY..................................................................................................................................5
PESTEL ANANLYSIS................................................................................................................5
MARKET ENTRY OPTIONS.....................................................................................................7
Market segmentation....................................................................................................................9
Porter’s generic strategy:...........................................................................................................11
CONCLUSION..............................................................................................................................12