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Strategic Marketing Assignment - Ashanti Marketing Solution Limited

   

Added on  2020-11-12

16 Pages3855 Words404 Views
Strategic marketing

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................3INTRODUCTION...........................................................................................................................4PESTLE...........................................................................................................................................4Analyse all the factors that cover overall opportunities and threats in Ashanti Marketingsolution Limited- ........................................................................................................................4MARKET ENTRY OPTION...........................................................................................................5Main Market entry modes includes but cannot restricted to the strategic alliances, acquisitionand Mergers.................................................................................................................................5MARKET SEGMENTATION........................................................................................................7Analyse the market segmentation and targeting in the terms of customer-................................7REFERENCES..............................................................................................................................10

EXECUTIVE SUMMARYMarketing strategies process has been described in this report which based on the long termplans for managing the business operations and functions. This assignment has been discussedabout the Pestle analysis for identifying the overall external and internal factor for enterpriseprocess. It has been described the market entry mode that beneficial; for handle the overallperformance of enterprise activities. Porter's generic strategies has been suitable for organizationto create a specific strategy plans for growth and development.

INTRODUCTIONMarketing strategy is basically long term plan for business process for increasing theprofitability and productivity in the marketplace. It is the best approach which based on theplanning to achieve their sustainable competitive advantages. This process will involve theoverall strategy of organization according to the situation for putting some evaluation,formulation and selection of market values. In this report, It describes the TESCO firm which isbased on web services or marketing organization that provide the best quality of product andservices in the marketplace. This report will discuss about the PESTLE analysis of all essentialfactors that cover the opportunities and threats in the firms. Furthermore, it also discusses aboutthe main market entry mode which is not restricted about the strategic alliances, FDI andAcquisitions or mergers etc. It is needed for established the market segmentation and targeting inother terms and explain the potential target customer for increasing the productivity andprofitability across the world. At last task, it also discusses about the porter's generic strategy thatcritically analyse the suitable strategy that beneficial for the market and compare with the genericstrategies. PESTLEAnalyse all the factors that cover overall opportunities and threats in TESCOPestle analysis is a concept of marketing principles that help for managing the businessoperations and function in proper manner. It is applicable as tool by TESCO track the entireenvironment because they easily operating the planning of new product and services inmarketplace. This factor is analysing the overall threats and opportunities faced in theorganizations. Political Factor- this factor is determine and identify that the government alwaysinfluence the economy for increasing the business process all over the world. Ashantimarketing firm always maintain their overall system in effective manner (David David,and David, 2017). Government may included the different types of tax and duty that helpto increase the revenue and generating the structure of firms. Political factor includesfiscal policy, tax policies and trade tariffs etc. Economic Factor- This factor is directly impact on the performance of economy whichaffect the organization and their resonating long term goals. TESCO is increases the priceof services and products that directly affect the economy growth of country. Economic

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