Strategic Marketing: Elements, CBBE Model, Integrated Communication, Tools

Strategic
Marketing

Table of Content
 Introduction
 Different elements of marketing mix
 Application of CBBE model
 Concept of integrated marketing communication
 Tools to measure marketing success
 Conclusion
 References

Introduction
Strategic marketing can be defined as one of the most
effective technique which is mainly used by the
companies so as to differentiate the products of their
company with that of their competitors. This is also
considered as very effective in improving the strength of
the company as well. This can be used by the companies
to take advantage of opportunities which will be arise in
future in the new as well as existing markets.

Different elements of marketing mix
Marketing mix is very effective method and technique that
can be used for developing and making effectual schemes
and policies regarding various factors such as product,
price, place, promotion, process and physical evidence
Marketing mix is formulated and developed by
administration of John lewis which are offering deodorant
with the chocolate fragrance for young generation. There
are various elements which are described as under: