Marketing Management Report and Presentation

GROUP MARKETING
MANAGEMENT REPORT AND
PRESENTATION

Table of Content
 Adaptation and standardization of marketing mix
 CBBE Model
 Integrated communication mix and methods
 Measurement of success

Adaptation and standardization of marketing mix
• Standardisation:- It refers to expansion of business using same range of product
or services along with similar pricing & promotional strategies.
• Adaptation:- It is defined as adding new features and aspects in company's
product or services in order to achieve higher customers satisfaction within new
market place.

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• Product: Hybrid cycles and part of bicycles such as breaks, hubs, headset,
bottom breaks and lights.
• Price: Differential pricing method
• Place: Company have opted for both e-commerce platforms and physical stores
located at key position to distribute their products.
• Promotion: Social media platform such as Facebook and twitter.