Strategic Marketing for Ashanti Solution Company

Strategic marketing

Table of Contents
Executive summary:.........................................................................................................................1
Introduction:.....................................................................................................................................1
LO1:.................................................................................................................................................1
P1: Recommend the new product and services and country to enter and prove the macro-
environment analysis explaining the possible opportunities and threads present in the
organisation............................................................................................................................1
Lo 2:.................................................................................................................................................3
P2: Explain the market –entry modes for the organisation ..................................................3
LO3:.................................................................................................................................................5
P3:Apply the concepts of market segmentation and targeting in the target market places...5
LO4:.................................................................................................................................................6
P4: Apply the porter five forces strategies:...........................................................................6
Conclusion:......................................................................................................................................7
References:.......................................................................................................................................7

Executive summary:
The strategies marketing is essential part of any successful organisation as it helps in
identifying the target market for its goods and services and make effective strategies which
provide the grow their business at the international levels. Under this report, it includes the
aspects of the marketing strategies for the Ashanti solution company, having the headquarter in
the UK market and offering the services such as promotions, advertising and various another
marketing the schemes. Further this report will show the marketing strategy for the new product
entering into new market and including the different aspect of the strategies, competition, risk
and benefits involved in such kinds of strategies. The aim is to produces the plan which
company can use to make the decision about the aspects of the market segmentation, targeting
strategy and positioning and porters five forces in the competitive advantages. (Adhikari,. and
Roy,2017. )
Introduction:
The strategic marketing is helps the organisation to achieves their goals and objectives in the
most effective manners by forming the effectives plans to introduces the new product and
services in the target market places. This report is based on the Ashanti marketing solutions
limited which focus on placing the new product and services in the new market with the help
strategic marketing tools. In the another words, it can be stated that strategic management is
used as planning tools and utilising the operational functions of the company in the competitive
market. Further their will discussion on generating the new ideas to introduces the product in the
new market , using the PESTLE analysis and market segmentations.( Aghazadeh, 2015)
LO1:
P1: Recommend the new product and services and country to enter and prove the macro-
environment analysis explaining the possible opportunities and threads present in the
organisation.
The manager and leader of the Ashanti marketing solutions company tries to expand
their business at the international levels by entering with the new goods and services in the
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existing as well as in the new country which will helps them to enhance the market share in the
market places.
New product for the organisation :
The Ashanti marketing solution provides the services such as advertising, promotions and
PR and various another services so the company come up with the Web Design services as the
part of the company services in the market places. Web design includes the production and
maintenances of the websites and involves the development of the websites, branding, content ,
proprietary software and visuals interface design which new services will helps the Ashanti
solution to expand and grow their business at the next levels and attract more customer and
increase the profits in the long run. (Ahmadi and O'Cass, , 2016)
New country to enter by the Ashanti solution:
The Ashanti marketing solution operates in the United Kingdom market so the next
possible market can be Germany for the organisation to enter with the new services . the market
and working condition of the Germany is highly developed market , it has largest national
economy in the European and 4th largest by the nominal GDP at the global level which can be
good opportunity for the Ashanti solution to expand their operational activities.
Germany market with this product can be useful as there are few competitors in the market
places which lead to have increase in the market share and grow their business at next level.
Macro-environment are the factors which are present in the external environment of the
organisation and which affects the performances of the company at the work and market place.
PESTLE analysis helps to study the external factors and make the best use of resources . with the
references of the Ashanti solution, the PESTLE as a marketing principle to analysis the market
before entering into it and new services. (Banerjee, 2017)
Political : under this factors, the government trends to influences various factors such
as tax policies, fiscal policy, trade tariff and various another factors, the company focus on
entering into Germany market so first they need to examine the policies of the Germany market,
tax on services as if tax rate increases in the Germany market then company has to face the
threads in future.
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